Streaming Media

Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on YouTube
Sponsors Industry Announcements provides this section as a service to its readers and customers.

Press releases are subject to approval by the editorial staff of and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.

All content presented within the press release section is that of the submitter. does not necessarily endorse such content and bears no responsibility or liability for its accuracy.

CBS’s NCAA March Madness On Demand Sets Internet Record For Simultaneous Live Viewing Of An Entertainment Or Sports Event

Ft. Lauderdale, FL(3/16/2006) -

CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media, in partnership with CBS Sports, CSTV and the NCAA this afternoon announced that NCAA March Madness on Demand, the online video player that provides streaming live video of the first 56 games of the 2006 NCAA Division I Men's Basketball Championship set an Internet record for a scheduled live entertainment or sports event with over 268,000 simultaneous streams. In total, NCAA March Madness on Demand has already surpassed 1.2 million video streams served.

"What we?ve done is complement the biggest college sports event of the year with the largest known simultaneous live viewing audience in the history of the Internet for an event of this kind," said Larry Kramer, President of CBS Digital Media. "While television will always be the centerpiece of the March Madness experience, the numbers and positive feedback we have seen from our users today are extremely encouraging."

NCAA March Madness on Demand (MMOD) is available at ( and is presented free of charge for the first time since its debut in 2003. Free access to NCAA? March Madness? on Demand is made possible by presenting sponsors Courtyard by Marriott and Dell as well as a host of other sponsors including Lowe's, Pontiac and State Farm.

CBS SportsLine has partnered with MLB Advanced Media for services related to the live and on demand delivery of games via the Internet. CBS SportsLine has partnered with Akamai Technologies and Limelight Networks to provide video bandwidth support for this event.

About CBS SportsLine
CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine is a member of the CBS family and a part of CBS Digital Media. For more information about CBS and for the latest sports news, scores and expert analysis, please visit

More information about CBS and its businesses is available at

Limelight Networks
Editorial Contact:
Wynne Ahern