Endavo Media’s Internet TV Platform is delivering millions of views in support of Etisalat Corporation, a telecommunications giant based in the United Arab Emirates, with presence in over 18 countries across Middle East and Africa. Etisalat (www.etisalat.ae), one of the top 20 telecom operators worldwide, and one of the largest in the Middle East, is providing its Internet TV platform to broadcasters to promote their content and allow customers to watch their favorite programs online at the time of their choice.
A first such initiative in the Middle East, Etisalat is using Endavo Media’s Internet TV Platform with its clients, enabling them to deliver a variety of online video content including entertainment, news, movies, sports, and children’s programming to both Arabic and English-speaking audiences.
The Endavo Media Internet TV Platform provides powerful ways to deliver online programming by including social media features, such as sharing of content, commenting, chatting, and much more, to connect with and grow the audience, and multiple ways to monetize to generate new revenue.
“"Etisalat has always endeavored to leverage technology and convergence to provide a unique experience and unlimited reach to its customers. Endavo's innovative Internet TV Platform combined with Etisalat's robust global network will bring about a paradigm shift in the way broadcasters in this region showcase content and customers view content, thereby creating new customer segments of the future – the online customer, the mobile customer and the interactive customer. I do foresee new business avenues opening up for broadcasters and content providers to create unique content catering to these diverse customer segments and providing them the best of what they require." said Khalifa al Shamsi, Vice President, Marketing, Etisalat.
Peter Contardo, EVP and Chief Marketing Officer for Endavo Media said, “Our work with Etisalat demonstrates to content producers and broadcasters of all types the strength and superior scalability of our digital broadcast network, media players, and content distribution and management system. The ability for our clients, large and small, to quickly and easily build brand and generate revenue through online video distribution, while maintaining complete control of their media, is the cornerstone of our Internet TV platform.”
About Etisalat (www.etisalat.ae)
Etisalat is one of the largest telecommunications companies in the world and the largest operator in the Arab world headquartered in the UAE (as per FT500 March 31, 2008). Etisalat operates in 18 countries across Asia, the Middle East and Africa, servicing over 74m customers. It also has Points of Presence (PoP) in New York, London, Amsterdam, Frankfurt, Paris and Singapore providing a truly global reach.
In addition to being the UAE’s telecom provider, Etisalat has now expanded to manage and operate telecom companies in Saudi Arabia, Egypt, Sudan, Pakistan, Tanzania, Benin, Burkina Faso, Gabon, Niger, Togo, Republic of Central Africa, Ivory Coast, Nigeria , Indonesia iran and Afghanistan. With shares in Sudan’s ‘Sudatel’, Inida, Qatar’s Q-Tel and Thuraya, the satellite telephone service provider, Etisalat is a key regional player that lends its expertise and resources towards the betterment of information and communication technology.
About Endavo Media
Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.