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thePlatform Provides Digital Media Publishing Infrastructure For StreamingMedia.com

Video and audio content available from Streaming Media shows going back to 1998

Seattle, WA(15 Sep 2004)

thePlatform today announced that thePlatform media publishing system? is providing the content management, publishing, and media portal presentation infrastructure for Streaming Media Inc.'s video archives, which launches today at www.streamingmedia.com/portal. The archive includes hundreds of audio and video conference sessions dating back to 1998, providing the latest news and analysis as well as an historical perspective on the digital media industry.

All content for the portal is managed in the hosted offering of thePlatform media publishing system, which allows video to be uploaded easily and managed on any content delivery network. Content can be previewed before being made available to viewers, and then approved with a single click. Once approved, video appears to the site?s viewers in a dynamic, searchable media portal (or portlet) that is generated automatically by thePlatform, and which is imbedded seamlessly within the overall streamingmedia.com portal.

?thePlatform is unique ? and for us, it couldn?t be easier,? says Eric Schumacher-Rasmussen, Editor of StreamingMedia.com. ?Putting video in is almost no effort, thePlatform integrates seamlessly with our content delivery partner, our users get a great experience, and we get detailed reporting on video usage right away.? Each clip can also be part of a playlist, which allows Information Today?s ad sales team to expand into video advertising at any time.

?StreamingMedia.com is the primary information source for everyone in the streaming industry,? says Andrew Olson, co-founder and vice president of marketing at thePlatform. ?We?re excited to be helping Streaming Media deliver this resource globally, and looking forward to working with them to expand the horizons of how people present rich media.?

StreamingMedia.com archives are available now at www.streamingmedia.com/portal. thePlatform media publishing system 4.1 is available now at www.theplatform.com. .


About thePlatform
thePlatform media publishing system reduces the complexities and costs of managing, publishing, securing and monitoring rich media. thePlatform is used by companies including Air Products, Bank of America, CNBC, Comcast, Microsoft, Oracle and Primedia to publish media to the Internet and enterprise. thePlatform's turnkey secure portals, industrial strength quality-of-service reporting, off-the-shelf integration of Internet and enterprise content delivery systems - along with optional delivery as a hosted software service - allow any customer to be up and running within hours. Cutting edge web services APIs provide the ability to easily create custom workflow tools, automate any process, and seamlessly integrate with internal IT systems - dramatically reducing costs of and time to deployment. For more information, visit thePlatform at www.theplatform.com. .

About Streaming Media, Inc.
Streaming Media, Inc. is a wholly owned subsidiary of Information Today, Inc. The business consists of three core areas: streamingmedia.com, exhibitions and conferences, and research and publications. Lead by a team of recognized industry experts, Streaming Media, Inc. is dedicated to providing industry professionals and corporations utilizing digital media technology with global real-time news, resources, and services through editorial, discussion lists, feature articles, and much more.