Eye IO, LLC (eyeIO) today announced its leading video compression encoding technology is the first in the encoding and streaming industry to attain THX certification, signifying a major achievement of the highest standards of quality and performance in digital video at record low-bandwidth.
As the leader in certification of world-class digital cinemas, premium audio systems, 3D and 4K/Ultra HD TVs, and blockbuster movies, THX identified eyeIO as a company sharing its dedication to progressing the delivery of professional content without compromise of fidelity or video quality and as a trailblazer in HD and Ultra HD Internet video streaming technology. As such, eyeIO becomes the first in the video streaming industry to receive the new THX Digital Cinema Encoder certification, a rigorous testing program that employs sophisticated, state-of-the-art digital picture quality analysis where THX golden-eye experts validate the video output of a professional grade encoder.
With the excitement in the industry over Ultra HD, H.265 and the next-generation TV, the ability to deliver THX Digital Cinema HD quality over the Internet is groundbreaking. The term “HD quality” for Internet streaming has been heavily debated, and broadly marketed, with no real consensus on exactly how to measure or validate true Digital Cinema HD quality other than possibly comparing the experience to Blu-ray picture—until now. Digital Cinema publishers can now expect their professional productions to be seen in true 1920x1080p high definition and be assured that their viewers will see their content as intended through eyeIO’s THX® Certified video compression.
“We are extremely impressed with eyeIO’s encoding technology performance and the consistent results it produces, delivering amazing picture quality,” said Chris Golson, senior director, business development, THX Ltd. “Until now, evaluation of quality has been unreliably subjective as is often affected by inappropriate setups. eyeIO is paving the way for higher quality digital video performance, and we are pleased to be a part of it by establishing a new professional benchmark for outstanding Digital Cinema HD video over the Internet.”
The new THX Digital Cinema HD Video Encoder certification program tests 46 critical data points in six major categories using evaluation test material developed by the top seven Hollywood studios to produce a score that objectively assesses picture quality. A THX score of 90 on a scale of 100 is considered ‘THX Excellent Quality’ and eyeIO’s H.264 First-generation encoder was able to produce an exceptional 95.528 score at an Internet streaming bitrate of 5.8 Mbps—an astonishing performance metric in today’s professional digital media.
“eyeIO’s technical team is deeply honored by the THX certification of its H.264 Internet video delivery technology and the standard it will set for the industry,” said Rodolfo Vargas, CEO of eyeIO. “For too long, the industry has referred to ‘HD’ video with no trustworthy and comprehensive method for validating true, professional high-quality digital cinema 1080p HD. We are hopeful that through our work with THX, we will be able to define a new level of quality for digital cinema HD video content broadcasting.”
eyeIO will keynote at the Seventh International Workshop on Video Processing and Quality Metrics for Consumer Electronics (VPQM) conference sponsored by Intel. The THX certified technology will be showcased and discussed by CEO Rodolfo Vargas on Friday, February 1st, 2013.
EYE IO, LLC (eyeIO) is a privately held, Palo Alto based startup developing breakthrough H.264 and H.265 solutions that represent the culmination of years of progressive research in next generation TV video delivery. eyeIO H.264 first and second generation technology enables cloud video engines, on-demand video services and over-the-top (OTT) ventures to provide premium video over today’s global Internet infrastructure at a low record cost bandwidth and operation. With more than 98 billion eyeIO frames encoded today, it enables its customers to deliver the highest consistent video quality to connected devices worldwide, including tablets, smart 3D TVs and Ultra HD TVs with unsurpassed playback speed, device compatibility and production stability. Visit www.eyeio.com to learn more.