Vuclip Unveils “Click2Vid” Mobile Video Ad Unit Automating Consistent User Experience Across 5,500 Devices
Brands Such as Hindustan Unilever Limited (HUL) and Cadbury Silk are Already Benefiting from This Innovation in India; Now Vuclip Rolling This Out Globally
MILPITAS, CA(01 Aug 2012)
Vuclip, the world's largest independent mobile video service, has announced its new advertising unit, Vuclip Click2Vid. Vuclip Click2Vid is a mobile video ad unit that provides a rich media experience across 5,500 devices, including smartphones, feature phones and tablets, without requiring time consuming, manual adjustments by brands or advertising agencies. This innovative ad unit is powered by Vuclip’s unique, proprietary technology engine.
Previously, brands needed to take the time to develop multiple versions of creatives, specifically for a variety of popular devices and screen sizes. Or users would have to suffer a less than optimized experience for their particular device, often visiting a landing page first. Vuclip’s Click2Vid ad unit allows clients and agencies to efficiently handle all aspects of ensuring the creative is optimized for all devices and can play the video ad directly, without the need for an intermediate landing page.
In India where this pilot program has been running, brands such as Hindustan Unilever Limited (HUL) and Cadbury Silk have already experienced success reaching the more than 100 million mobile Internet users in India. For example, Cadbury Silk experienced one million impressions from an approximately six-week campaign.
“We’ve been helping our brand owners get very focused on targeting consumers where they spend the majority of their time – on their mobiles – and Vuclip has helped us achieve great success,” said Vinod Thadani, COO MadHouse India. “Vuclip Click2Vid has even enabled us to take television commercials and run them on mobile and enable consumers to interact with them -- an innovation I thought would never be possible!”
"We’re hearing from our pilot advertisers that we have nailed the perfect combination of respect for the user and efficiency for advertisers by making mobile advertising device agnostic," said Ashwin Puri, Global Head of Advertising and Managing Director of Southeast Asia for Vuclip. "We already have a track record of delivering optimized mobile video to more than 5,500 device types and this announcement is an extension of that. Our priority is to connect consumers with brands without friction."
Vuclip Click2Vid is now available in the U.S., Indonesia and India. For specific pricing or to get started, please visit http://www.vuclip.com/advertising or email ads@vuclip.com.
About Vuclip
For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip is the world’s largest independent mobile video service, serving video on-the-fly, on any device, and in any country; providing unparalleled reach for its partners. Every day Vuclip delivers more than 20million videos to consumers in over 200 countries. Vuclip is headquartered in Milpitas, California with teams in Los Angeles, New Delhi, Mumbai, Singapore, Shenzhen and Beijing. Check out Vuclip on your phone: m.vuclip.com