Streaming Media

Streaming Media on Facebook Streaming Media on Twitter Streaming Media on LinkedIn Streaming Media on YouTube
Sponsors Industry Announcements provides this section as a service to its readers and customers.

Press releases are subject to approval by the editorial staff of and may be edited or altered for length and clarity, or to remove unsubstantiated and unverifiable claims.

All content presented within the press release section is that of the submitter. does not necessarily endorse such content and bears no responsibility or liability for its accuracy.

Haivision Introduces Network Adaptive Encoding on Makito X H.264 and HEVC Encoders

Haivision Makito X encoders with SRT technology can now dynamically adapt to changing network conditions ensuring users never lose their video streams
MONTREAL, CANADA(12/13/2017) - Haivision, a market leader in enterprise video and streaming solutions, announces the availability of Network Adaptive Encoding on the Makito X series of HEVC and H.264 encoders.

Available as a firmware upgrade for any Makito X encoder, Network Adaptive Encoding dynamically adjusts the video bitrate when available bandwidth fluctuates. Leveraging Haivision’s Secure Reliable Transport (SRT) low latency streaming protocol, changes in the network capacity are detected and relayed to the encoding engine. If the bandwidth drops below levels that can support the preset output bandwidth, the bitrate is reduced to levels that will assure the best video is transmitted. If the SRT protocol detects that bandwidth capacity is restored, the encoding engine will increase the video bitrate to maximize video quality.

“Network Adaptive Encoding was considered within the very first design proposals of SRT,” said Peter Maag, CMO of Haivision. “This is the first time we are attaching the intelligence of SRT deep into our endpoints to assure continuous low latency video streaming. With Network Adaptive Encoding, if your bandwidth chokes, your stream keeps going. It helps you plan for the best because we have already prepared for the worst.”

  • Webinar: For more details about Network Adaptive Encoding, Haivision will host a webinar on December 13 at 11am ET: Low Latency Streaming Over Unreliable Networks. ?
  • Demo and Video: Learn about how Network Adaptive Encoding can help ensure that your video stream never fails even when encountering significant network bandwidth fluctuations. Demo sign up.? 
About Haivision
Haivision, a private company founded in 2004, provides media management and video streaming solutions that help the world’s leading organizations communicate, collaborate and educate. Haivision is recognized as one of the most influential companies in video by Streaming Media and one of the fastest growing companies by Deloitte’s Technology Fast 500. Haivision is headquartered in Montreal and Chicago, with regional offices located throughout the United States, Europe, Asia and South America. Learn more at
Editorial Contact:
Jennifer Gazin
514.334.5445 x8309