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Univision Television Selects Internet Broadcasting to Support Digital Sales
Full Suite of Ad Products and Digital Agency Services Will Enhance Current Offering
ST. PAUL, MINN. AND NEW YORK(09 Oct 2012)
Internet Broadcasting (IB), the leading provider of digital publishing technology and services, and Univision Communications Inc., the leading media company serving Hispanic America, announced a multiyear agreement under which Univision Television Group (UTG) will license digital ad products and services from IB.
“Over the years, IB has developed products and processes that represent best practices for TV stations’ digital sales operations,” said Elmer Baldwin, CEO and president of Internet Broadcasting. “With this agreement, IB will integrate with Univision’s internal systems to provide digital sellers with efficient operations and high quality support. We expect UTG and its Advertising clients to enjoy the benefits of IB’s broad capabilities.”
Kicking off on October 15, 2012, the agreement encompasses ad creative design and development, ad trafficking services, campaign management, ad products, digital sales training and support for all of UTG’s 62 owned-and-operated stations across the United States and Puerto Rico.
“This partnership will enable our television group to streamline sales operations while enhancing the quality service we provide to clients,” said Kevin Cuddihy, president, Univision Television Group. “IB’s services and understanding of sophisticated ad-operations processes and software will identify efficiencies across our local footprint and help increase ROI within our business.”
With 15 years of experience specifically geared to meet the needs of local media sellers, Internet Broadcasting provides end-to-end advertising operations and services. IB is able to leverage its advanced technology to better manage advertising operations and reporting for clients. With hundreds of advertising products, IB has a broad array of high-performing creative options for clients including SMS for mobile, rich media and video-enabled ads. IB supports more than 1000 local sellers with services and training to help them meet their revenue goals.
For more information on either Internet Broadcasting or Univision, please visit ibsys.com or Univision.net.