Trusted Media Brands Announces New Original Video Series at its First-Ever NewFronts Presentation
Videos Celebrate the Food, People and Stories of Main Street, USA
NEW YORK(16 May 2016)
On the heels of a successful repositioning, Trusted Media Brands, Inc. today hosted its first-ever NewFronts presentation in New York City and announced six new series across its biggest brands: Taste of Home, Reader’s Digest and The Family Handyman.
TMBI's first NewFronts presentation is part of the company’s ongoing expansion into the digital space, as the newly minted company is transforming into a digital-first entity across all brands.
“NewFronts is the ideal platform to showcase our capabilities and our new video series. Video remains an integral part of TMBI’s digital-first strategy and gives our ad partners a new way to tap into our fan base,” said Rich Sutton, Chief Revenue Officer, Trusted Media Brands. “Our media brands are popular – 56 million consumers nationwide turn to us for trusted content. Following our name change and rebranding, we’re jumping at the opportunity to reintroduce our media brands to the business and ad communities.”
“We are excited to debut our new video series at NewFronts this year,” said Joe Losardo, Executive Marketing Director, Taste of Home and Reader’s Digest. “We celebrate Main Street, USA – from best-ever recipes from the heartland to crafty DIY tips and tricks for all types of homes. Our audience is multi-generational and our video content resonates particularly well with the adult millennial market – those who are starting their families and buying their first homes.”
Reader’s Digest is planning two new series, including “Live Better with Liz!” an entertaining health series withReader’s Digest Editor-at-Large Liz Vaccariello offering a straightforward take on personal health, such as the surprising science behind harmless habits and what’s worth worrying about. The team also presented a listicle video series, titled “Everyday Genius,” in which viewers will learn to tap into their brains to discover how everyday clues can help them become smarter about themselves and the people around them. The series also will touch on topics including how to read personalities, decode handwriting and spot a liar.
Taste of Home’s “America the Tasty” is a quick-moving video recipe series that celebrates our country’s greatest eats while sharing fun facts and trivia about where the dishes originated. “Fun with Food!” hosted by Taste of Home Test Kitchen experts Mark Hagen and Lauren Knoelke, will have fun with their food, showing viewers how to up their Instagram game, creatively use grocery staples and dress up everyday meals and snacks like pizza, sandwiches and dips.
The Family Handyman presented “Fix-It George,” an original home series featuring George Beavers, former host of the television show “Mix It Up.” From painting trim to installing cabinets, George shares tips and home improvement secrets in this custom series, giving homeowners the confidence, tools and encouragement to tackle any DIY project. Also under consideration is “Healing Spaces,” a series of six episodes showcasing the heartwarming family stories of the Healing Spaces organization and the effect these extreme room makeovers have on recipients.
Trusted Media Brands, Inc. currently reaches more than 56 million unique monthly visitors on digital platforms and 60 million social media fans across all properties (ComScore December 2015). In the past year, TMBI has landed significant advertising programs with partners, including Toyota, Nestlé and other Fortune 100 advertisers.
About Trusted Media Brands, Inc.
Trusted Media Brands, Inc. (formerly known as The Reader’s Digest Association, Inc.), is a visionary, brand-driven multiplatform media company whose portfolio of iconic properties and products include Taste of Home, the world's largest circulation food media brand; Reader's Digest; The Family Handyman, America's leading source for DIY; a suite of highly targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include EnrichU, the Taste Community and Haven Home Media. Trusted Media Brands, Inc. reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content – digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, Inc., one of the first user-generated content publishers, Trusted Media Brands, Inc. is headquartered in New York City. For more information, visit TMBI.com.