Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage, measure and monetize their content digitally, today announced a partnership with eXelate (www.exelate.com), the leading data and analytics engine making big data work for digital advertisers. The agreement will enable Triton to integrate eXelate data into its advertising solutions to deliver highly targeted in-stream audio ads.
Through this industry-first partnership, Triton will deliver streaming audio ads based on data and insight on consumers’ online purchase intent, household demographics, and behavioral propensities. This data will enable Triton to further optimize ad targeting leading to increased monetization for music publishers.
“This is truly a win-win development that the audio streaming world has demanded for years,” said Mark S. Zagorski, CEO at eXelate. “The integration of Triton Digital’s access to massive global inventory of over two billion online [and mobile] audio impressions each month and eXelate’s rich data pool of billions of proprietary data points creates a high impact, targeted audience pool that will lead to increased consumer engagement and more revenue for both publishers and advertisers.”
“This partnership opens radio up to new digital dollars that it hasn’t tapped prior,” said Mike Agovino, Chief Operating Officer at Triton Digital. “eXelate’s consumer data will strengthen Triton’s offerings and will lead to a game-changing shift in how advertisers will allocate advertising spend, with a premium on streaming audio placements.”
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Autobytel, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 500M online consumers worldwide. eXelate’s proprietary maX data™ - customized audiences built for advertisers based on first and third party data - delivers 3-5x better campaign performance as compared to conventional data targeting. As members of the NAI, IAB, Council for Accountable Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com.
About Triton Digital
Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.