Tremor Video Certified Under IAB’s Quality Assurance Guidelines for Buyer Transparency
Latest Effort To Support Online Advertisers From Industry-Leading Video Technology Company
New York, NY(02 Apr 2012)
Tremor Video, the largest independent online video technology company, today announced that it has been certified under the Interactive Advertising Bureau’s Networks & Exchanges Quality Assurance Guidelines (QAG) for video and mobile advertising, maintaining the company’s position as a leader in video advertising experiences for both brands and viewers.
The IAB’s guidelines create common terminology and standards, allowing for advertisers and agencies to evaluate campaign value with greater control and consistency. Launched in April 2011 for online display advertising, the revised QAG for digital video and mobile web and in-application media go into effect on April 1, 2012. Tremor Video was a member of the working group that developed the IAB framework for video.
Embracing QAG for video and mobile is just the latest in a string of industry-leading standardization efforts by Tremor Video. In October 2011, Tremor Video became the first company to serve the AdChoices consumer privacy notification icon within the video player. The company is currently working on video classification standards as part of the IAB’s Making Measurement Make Sense initiative.
"We salute Tremor Video for adopting the IAB Quality Assurance Guidelines, especially at a time when the digital video sector gathers increasing momentum and brand marketers find it vitally important to count on a set of consistent standards when they make a video ad buy," said Randall Rothenberg, President and CEO, IAB. "This show of support by such an industry leader and influencer as Tremor Video will encourage others to apply for certification as well as to take part in this critical initiative for the entire ecosystem."
“We’re proud to not only be among the first video technology companies to meet the IAB’s self-certification Networks and Exchanges Quality Assurance Guidelines, but to have helped develop them as well,” said Randy Kilgore, Tremor Video’s Chief Revenue Officer and Vice Chairman of the IAB Board of Directors. “Tremor Video is committed to doing what’s right for both video viewers and brand advertisers, and we plan to keep demonstrating that commitment.”
About Tremor Video
Tremor Video (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers. Widely regarded as the leader in online video advertising technology, the company leverages its award-winning decisioning engine, innovative video ad formats and publisher technology to deliver the campaign results and scale advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. In addition, Tremor Video’s award-winning VideoHub Server technology gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Founded in 2005, Tremor Video is backed by top-tier investors, including Canaan Partners, Draper Fisher Jurvetson Growth, General Catalyst, Keating Capital, Meritech Capital Partners, Time Warner Investments, and W Capital Partners.
VideoHub, a division of Tremor Video, is a first of its kind analytics console that helps marketers and agencies monitor the complex video ecosystem to dynamically match ads with content and viewers, deliver upon marketing goals, and maximize brand impact. Unlike traditional video management platforms, VideoHub focuses on effectiveness and delivers real-time analytics for deep transparency across ads, content, viewers, and performance. To request a demo, visit videohub.tv.