Telly Creates The Easiest Way to Discover Video with the Launch of My Telly, Service Grows to 8 Million Users
Telly leverages a new algorithmic approach for finding the best online video based on what your friends are enjoying across the web.
San Francisco, CA (07 Feb 2012)
Today Telly, the leader in social video discovery, is launching My Telly -- a new way to find videos based on video engagement within your social graph. Telly is also announcing that its user base more than doubled over the past seven months since rebranding from TwitVid, now reaching 8 million unique users.
Spearheading the first algorithmic approach to social video discovery, Telly now takes into account what videos friends are watching, discussing, liking and posting on the site, but also how friends engage with video across Facebook and Twitter. This ensures the discovery experience on Telly is fresh, compelling and reflective of the most interesting content from across the web.
“Our goal with My Telly is to only play videos you’ll love,” said Telly CEO, Mo Al Adham. “People love videos they get from friends but simply don’t have the time and tools to find those videos easily. Facebook and Twitter updates are like a river, and are quickly replaced with all kinds of other information. Most people still rely on email for video sharing. With My Telly, we pull all of the videos your friends are enjoying across the web, prioritize the best ones, and display them in a clean and relaxing viewing experience.”
How My Telly Works:
- Telly interprets all the video engagement actions taken by friends on Telly as well as Facebook and Twitter, such as upload, comments, likes, tweets or views.
- Telly analyzes these interactions and takes into account time, device, and a user’s viewing history to produce a customized stream of video. For example, if the user is on an iPhone, shorter video clips will be served up first over long-form video in a traditional feed, for easy and enjoyable mobile discovery.
- On the Web, My Telly is presented to users in a sleek, reel-like carousel, which gives users a “lean-back” video experience with simple controls for watching, engaging or skipping videos in their feed.
After rebranding from Twitvid in June 2012, Telly saw immediate consumer adoption and has shown strong viral growth month after month. Today Telly reveals it has over doubled its user base in the past seven months to hit 8 million users, and the number of videos indexed has grown at an astronomical rate – blasting from 7 million to 75 million since the rebrand. The average Telly user spends 20 minutes on the site per visit, and is watching over 4 videos each session.
Start discovering your new favorite videos with My Telly here: http://telly.com/
Download Telly for iOS: https://itunes.apple.com/us/app/telly/id524552885?mt=8
Download Telly for Android: https://play.google.com/store/apps/details?id=com.telly&hl=en
About Telly
Telly is a social video community that gives you a simple and fun way to discover videos you’ll love. We bring together the web’s best video content – from Telly’s own library of hosted content as well as videos from top sites like CNN, ESPN and YouTube – and make smart social recommendations based on what your friends are engaging with across the web. Telly also lets you easily create and share your own personal videos with our mobile apps. Originally branded Twitvid.com when the company first launched in 2009, today Telly.com is a fast growing social video community of over 7 million members who use Telly to discover and share the best videos online.