Social Video & Content Discovery Overhaul Transforms Dailymotion Site Experience and Brand
Dailymotion’s Fully Revamped Homepage and Site Design Hails the Next Generation of Video Engagement, Content Discovery and Video Immersion for Web’s Second-largest Video Destination
New York, NY (29 Aug 2012)
Dailymotion (www.dailymotion.com), the world’s second largest video portal with more than 110 million unique monthly visitors and 20k+ new daily video uploads, has fully revamped its website and video discovery technologies with immersive, engaging layouts crafted to completely transform the video watching experience. The new site serves as a capstone to a year of innovative, diversified partnerships, increasing global traffic and social integration with Facebook’s Timeline and Twitter’s Expanded Tweets. Today, the brand unveils its newest incarnation today as its vision for the latest evolution of social video discovery and content viewership.
Two brand new styles bring a cascade of video discovery options to each viewer’s homepage, offering mosaic and feed-style options custom-tailored to each user’s favorite genres, channels, types and themes of content.
The site’s new mosaic-style interface brings viewers a gorgeous video discovery experience.
“Dailymotion has transformed into veritable matrix of social video, offering viewers an entirely new way to watch, browse, discover and engage with our vast, rich network of user-generated and ultra-premium content,” said Roland Hamilton, Managing Director for Dailymotion US. “Just dive in to an endless sea of beautiful video previews and behold an intuitive, brilliant transformation of the site our technology team has brought to the table. The end goal is an experience that leaves viewers wanting more, enhances and extends the video paradigm and ultimately changes the way online audiences think about video portals as a category.”
Endless scrolling, coupled with adaptive player expansion – free from in-stream advertising on the homepage for uninterrupted playback – creates an immersive and evocative interaction that compels viewers to consume more content with greater fervor and emotion. Browsing hundreds of videos is a visually enjoyable experience, with easily visible previews, titles and channel tags prominently featured on each clip. Various sizes and shapes of clip previews showcase each video uniquely, breaking up content smoothly and comprising a content experience unlike any other on the web.
For more traditional content browsing, Dailymotion’s revamped feed-style layout also boasts endless scrolling, ad-free playback and personally tailored content based on the user’s channel selections, genre preferences and viewing history. The feed layout features the familiar category listings, trending video lists and “What’s Hot” sections to which viewers are accustomed, while infusing the site’s new ethos and visually compelling style to increase viewership, diversify content and transform the overall video viewership experience.
The new designs ultimately compel viewers to watch more, discover unfamiliar content and browse deeper into the site all from the homepage. Click-through to any video title or user channel will return viewers to a single video page to which they are accustomed, but all content featured on the homepage can be played in full from its preview on the site in either layout.
The new Dailymotion site is fully compatible with all web browsers, operating systems, tablet browsers and smartphones. Available for free to all users, the site has launched today – simply visit www.dailymotion.com to see it now.
About Dailymotion
Dailymotion has more than 110 million unique visitors generating over 1.5 billion video views every month according to Comscore. It is ranked the 29th most visited website in the world.
Dailymotion offers the best content from users, independent content creators and premium partners in the media and entertainment industries. Using the most advanced technology for both users and content creators, Dailymotion provides HD video in a fast, easy-to-use online service. Dailymotion offers a high quality user experience across all digital devices (computers, mobile devices, connected TVs and tablets).
Dailymotion is available around the world in 15 different languages and 34 localized versions featuring local home pages and local content. For further information, please visit www.dailymotion.com.