Rightster Launches Engage, its Video Audience Amplification Service, Enabling Content Owners and Brands to Reach TV Sized Audiences Online
Engage enhances Rightster’s 360 proposition, offering content owners guaranteed, targeted and engaged audiences at scale.
LONDON(12 May 2014)
Rightster, one of the world’s leading global video distribution and monetisation companies, today announced the launch of Engage. Now available to clients around the world, this new service provides rights owners and brands with the ability to leverage premium digital video content, to target audiences online at a scale that had traditionally only been associated with television, enabling Rightster to meet clients’ ultimate goal of guaranteed views and optimal RoI.
Unlike other similar paid offerings in the market, Engage from Rightster provides a holistic service for video management across customers’ owned and operated sites, as well as their YouTube channels, and editorially “earned” distribution.
During the April 2014 pilot phase at Mercedes-Benz Fashion Week Australia, the service drove over a million online viewers, with 450,000+ watching the live stream across 140 countries. Rightster’s unique approach to guaranteeing audiences increased viewers 20 fold on the previous season, while maintaining engagement at an average 12-minute watch time. Rightster is now extending the service to content owners and brands, enabling them to forecast audience size and engagement and therefore optimise campaign efficiency and effectiveness.
"The scope and targeted reach of our content is key to the commercial success of our participating designer brands. With Rightster, we can be reassured that our curated, quality content is distributed around the globe in real time,” says Jarrad Clark, VP and Global Creative Director, IMG Fashion Events and Properties.
Charlie Muirhead, Rightster Founder & CEO commented: “We are delighted to launch Engage and provide clients with the peace of mind and reassurance that their content will deliver the right audience to the right demographics, at a fixed cost. We are looking forward to providing our clients with a strong competitive advantage globally, across all offices.”
For more information, visit: http://corp.rightster.com/engage
About Rightster
Rightster is a global business to business video network for 360° distribution, content-sourcing, audience engagement and monetisation. Rightster’s software and services make it simple for sports, fashion, news, entertainment and viral rights holders to enhance the value of their video, whether on a licenced, ad-funded, direct to consumer or paid placement basis. Rightster’s network currently stands at over 750 content owners and over 6,500 publishers. The Group employs approximately 200 staff in 11 offices across 9 countries. To learn more about Rightster, visit www.rightster.com.