Reality Digital Brings Video Editing and Media Sharing to Major Media and Entertainment Brands
Integration Enhances Community Experience, Pairs Adobe® Premiere Express with Reality Digital Software-as-a-Service (SaaS) Opus™ Media Platform
San Francisco(17 Dec 2007)
Reality Digital?, a leading provider of brand-focused social media solutions for businesses, today announced the pairing of Reality Digital Opus? SaaS platform for media sharing and social collaboration with Adobe? Premiere Express. Branded as the Adobe Premiere Express Service and hosted via the Opus platform, media companies can now take advantage of this unique combination of Adobe?s best-of-breed online video editing tools and Reality Digital?s best-of-breed social media sharing tools. The Adobe Premiere Express Service delivers a branded community experience that enables end-users? creative expression through self-edited video montages.
Adobe Premiere Express is a new web-based online video editing tool that is easy to use and requires no installation. It leverages some of the design elements and functionality found in the award-winning Premiere Elements. Reality Digital Opus is a hosted social media platform for businesses that want to add cutting edge consumer features as well as business tools to their digital media initiatives. Together, they provide a hosted best-in-class solution for online video editing, mash up, playback and sharing.
Major brands, including MTV, have already tapped the Adobe Premiere Express Service to offer their viewers applications like mash-up video contests. For reference, this contest-driven application of social video editing, powered by Reality Digital and Adobe Premiere Express technology, can be viewed at: http://remix.mtv.com.
?We were happy to work with Reality Digital to develop this solution and leverage its proven platform for social networking and media sharing,? said Doug Mack, vice president of product management at Adobe. ?Online experiences should be straightforward and seamless for consumers. Premiere Express is a lightweight, Flash-based Web application that opens directly in a browser without requiring plug-ins or special software downloads. Combined with Reality Digital?s moderation and management tools, it offers media companies a flexible and engaging video editing solution to capture the attention of Web audiences.?
?Reality Digital?s proven technology and professional B-to-B services are critical to engaging end-users while maintaining the integrity of premium brands,? said Cynthia Francis, co-founder and CEO of Reality Digital. ?We are excited to work with Adobe and have the opportunity to be first to market with a solution that optimizes social media in a way that appeals to brand owners as well as consumers. The complete solution undoubtedly alters the online marketing landscape as it creates the opportunity to generate new video assets that can translate to countless media-driven sponsorship and revenue opportunities for our clients.?
The Adobe Premiere Express Service, which includes Reality Digital?s Opus platform and Adobe Premiere Express technology, provides a reliable and scalable media management infrastructure that allows clients to offer users a powerful suite of web-based tools to create, preview, edit and publish mash-ups based on archived content that is provided by the host site (e.g., music tracks, video and still photos).
Running on the Reality Digital platform, Adobe Premiere Express technology allows users to select from an online portfolio of media content, then simply drag-and-drop the selected video and audio assets into a timeline editor. Leveraging the editor, users can perform a number of editing techniques including trimming the footage, adding transitions, incorporating still photos, and finalizing a personalized video that is then published via the Reality Digital Opus platform.
Reality Digital Opus provides an unparalleled set of moderation and management tools that assure site administrators complete control over the content to be displayed on its site, thereby ensuring the consistency and integrity of the brand. More specifically, the Opus platform manages user registration, media hosting and serving, and content moderation and administrative controls, while delivering front-end functionality that provides users with the ability to comment and rank the posted content, create favorites and personalize profile pages.
Pricing and Availability
The Adobe Premiere Express Service is available now. Businesses that are interested in the licensed service should contact sales@realitydigital.com or expsales@adobe.com for additional information.
About Adobe Premiere Express
More information about Adobe Premiere Express can be found here
About Reality Digital Opus
The Reality Digital Opus platform supports all of the leading consumer features related to uploading, viewing and sharing video and other rich media. Site administrators benefit from enhanced monitoring and reporting tools and a one-stop shop offering that includes software, video hosting and storage.
Reality Digital?s media sharing and social collaboration solutions support some of the largest and most ubiquitous media sites in the world. For a more complete list of customers, please visit < a href="http://www.realitydigital.com/comm_customers.htm"target="new">http://www.realitydigital.com/comm_customers.htm.
About Reality Digital
Reality Digital (www.realitydigital.com) is a software development company that enables businesses to enhance their online presence through the implementation of user-generated content (UGC) and social networking. Comprised of an executive team with over 15 years of experience in creating innovative video technologies for Fortune 500 companies, Reality Digital continues to leverage its knowledge and expertise in the UGC space by allowing businesses to build and maintain a constant dialogue with their customers.