Qumu Executive Survey: Employee Generated Content Works
Videos uploaded to company networks are deemed more effective than ever before. Co-workers considered more effective than CEOs when it comes to creating compelling corporate videos
San Bruno, CA(17 Apr 2012)
Qumu, www.qumu.com, the leading business video platform provider and a Rimage company (NASDAQ: RIMG), today announced the results of its April 2012 Business Video Behavior Project, which looked at the topic of Employee Generated Content (EGC) in the enterprise. In a survey of 240 managers and executives across a variety of disciplines, Qumu found that more than half of them (51.2%) are concerned that employees will upload irresponsible content to the company network, and 12% of executives even admit they worry about employees uploading embarrassing videos of them from company parties.
However, executives also report that the videos being uploaded to their networks are more effective than ever before. In fact, the study found that 100% of them have never seen an inappropriate video uploaded to the company network, and the top comments executives made about the employee generated videos they’ve seen are that they have been useful (38.2%) and appropriate (35.3%).
In addition to executive concern, the study looked at who produces the most interesting employee generated content, whether or not these videos make workers more productive and what the future demand for EGC will be.
The survey reveals that co-workers’ videos are the most attention-grabbing. When asked who produces the most interesting corporate videos, co-workers topped the list at 45.5%. However, CEOs produce the highest volume of videos (51.4% produced by CEOs vs. 13.5% produced co-workers).
That’s not stopping workers from feeling that these videos have made them more productive though. An overwhelming majority (73%) say that employee generated videos have increased their productivity to some degree, and 81.4% of executives believe demand for such videos will only continue to increase.
“We are seeing a fast-growing increase in the demand for employees to generate video content and be able to share it with colleagues across departments, said Sharon Spinelly-McGowan, Director of Corporate Communications at Avid. “We recently purchased Qumu’s Quick Capture product, which allows our employees to create and upload video right from their browser into a social video sharing portal.”
When asked what types of videos employees have been generating most often, how-to videos came out on top with more than three quarters of executives (75.8%) saying they are the most common, followed by:
· Communication from management (48.5%);
· Town hall meetings (42.4%)
In fact, one of the most common use cases for how-to videos comes from customer service department personnel creating how-to videos. “By 2015, how-to customer service videos will be an essential part of Web customer service strategies,” said Johan Jacobs, Gartner Analyst (Get More Value From Your 'How to' Customer Service Video Knowledge, February 2012).
“The results of the study demonstrate that employee generated content is having a positive social and productive effect on the enterprise,” said Ray Hood, Senior Vice President of Rimage and General Manager of Qumu. “At Qumu we provide the opportunity for organizations to better control the way video is created, organized and shared. Qumu knows that the highest-performing businesses of the future will use video as a key technology to unite their workforce behind a shared vision and set of best practices.”
About Qumu
Qumu, Inc., based in San Bruno, California, is the leading business video platform provider, empowering organizations to better engage and inspire employees, improve productivity, and reduce costs. Video is pervasive – it appears in all business applications and is consumed on all devices. The largest Global 1000 companies depend on Qumu’s video platform to capture, manage, and distribute live and on-demand content with total reliability and security. Regardless of audience size, viewer device, or network configuration, Qumu simply makes video work. Only Qumu delivers the Freedom to work with existing infrastructure; the Power to reach everyone; and the Control to do it right.
Visit www.qumu.com
About Rimage Corporation
Founded in 1978, Rimage Corporation (NASDAQ: RIMG) helps businesses deliver digital content directly and securely to their customers, employees, and partners. Rimage’s Qumu business is a leader in the rapidly growing enterprise video communications market. Rimage’s Signal online publishing platform automatically pushes secure mobile content to nearly any mobile device or computer. Qumu and Signal, in combination with Rimage’s world-class CD, DVD and Blu-ray-Disc™ publishing solutions, enable businesses to securely deliver their videos, documents, audio files and images in today’s multi-platform, multi-device world. Rimage supplies thousands of customers in North America, Europe and Asia with industry-leading solutions that increase engagement, collaboration and control. Additional information can be found at www.rimagecorp.com.