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Ooyala Launches Innovative Video Advertising Feature Set
New Capability of Company’s Ground-breaking Ooyala Backlot Video Content Management System Helps Video Owners Improve Return on Investment (ROI)
Mountain View, CA
Ooyala, Inc., a leading global online video platform provider, is announcing the launch of Ooyala Backlot? Ads. This feature simplifies the process of monetizing online video content by enabling easy ad integration with major ad servers and ad networks such as YuMe, Tremor, Doubleclick, Lightningcast, and Google AdSense for Video. Ooyala also offers access to its own, custom-built ad server, which intelligently returns key metrics for ads within the Backlot Analytics module. Ooyala's Ad module supports various ad formats such as pre-roll, post-roll, mid-roll, and overlays. Backlot Ads is a key module in Backlot, Ooyala's enterprise grade video platform, that provides all the tools necessary to transcode, publish, and monetize high quality content.
?Online video is moving out of the laboratory and into mainstream use,? stated Bismarck Lepe, CEO of Ooyala. ?This is forcing companies to generate revenue from their content and build real businesses. By simplifying third-party ad server and network integration, we're giving publishers access to millions of ads and increasing the rate at which they can turn viewership and unique users into revenue,? Lepe added.
Fueled by the growth in broadband penetration, the total number of Internet users and overall time spent online has increased significantly. This trend has resulted in more online video sites and available monetizable inventory. According to Forrester?s report ?What It Really Means To Watch TV Online? written by VP Principal Analyst James McQuivey, Ph.D., in-stream online video advertising is the fastest-growing category of interactive marketing ? rising from $471 million last year to nearly $7.2 billion in 2012, or 12% of total interactive marketing spend. Ooyala developed Backlot Ads to enable partners to capitalize on this opportunity, further strengthening its commitment to help businesses of all sizes generate revenue from their online videos.
Other key modules in Backlot include Content Management, Analytics, Syndication, and Player Customization. Last month, Ooyala announced the launch of new hyper-syndication controls, which enable content to be syndicated to YouTube and other distribution sites.
Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content. Committed to providing the most accessible and comprehensive video solutions to companies worldwide, Ooyala's services are easy to use, quick to deploy, and customizable. Its modular and distributed framework allows Ooyala to integrate seamlessly with existing systems and scale to millions of concurrent users. Ooyala's partner portfolio includes 1000s of media companies including Bebo, TV Guide, Glam, and Electronic Arts. Free trial Backlot accounts can be created by clicking here: http://www.ooyala.com/products/install. For more information please visit www.ooyala.com.