"We've established a large, loyal audience by consistently delivering breaking news stories that are rich with photographs and visuals. As our audience seeks out more video content online, Wibbitz's technology allows us to quickly deliver the visual content they're looking for by adding a video to each story," says Grant Whitmore, Executive Vice President, Digital at New York Daily News. "Video content largely increases our visitors' onsite engagement and opens up new monetization opportunities with premium video ad inventory, so we see huge potential in covering more content verticals with video on our site."
With a large portion of its traffic coming from mobile, New York Daily News is focusing its efforts on automatically creating captioned, mobile-friendly videos with Wibbitz. In just the first month, nine editorial team members have begun actively using the platform and have published over 200 videos to the site's homepage, article pages, and social media channels. New York Daily News will continue to expand video production and coverage as Wibbitz's automation tools become more integrated in newsroom workflows.
"Even a publishing giant like New York Daily News faces challenges in keeping up with the demand for digestible video content, so we're excited to become a partner," says Zohar Dayan, Co-founder and CEO of Wibbitz. "Automated video creation will enable them to multiply video output and meet consumer demands for visually engaging content, in a scalable and sustainable way."
About Wibbitz
Wibbitz is the leading AI-powered video creation company for publishers. Partners including Reuters, CBSi, Bonnier, Aol, Time Inc., and TMZ use its text-to-video technology to automatically produce custom branded, short-form videos at scale. Wibbitz supports video creation and distribution for over 300 publishers, helping to increase audience engagement and ad revenues across desktop, mobile, and social. Founded in 2011, Wibbitz has offices in both NYC and Tel Aviv.