NBC Olympics’ Production of the 2014 Olympic Winter Games in Sochi to Use Brevity for Simultaneous Transport and Transcoding Technology
Brevity has been selected to provide simultaneous transport and transcoding technology to NBC Olympics.
New York, NY(04 Feb 2014)
Brevity has been selected to provide simultaneous transport and transcoding technology to NBC Olympics, a division of the NBC Sports Group, during its production of the 2014 Olympic Winter Games in Sochi, Russia, from February 6-February 23. The announcement was made today by Phil Paully, Director, Graphics Engineering and Operations, NBC Olympics, and Kevin Norris, President and Chief Executive Officer, Brevity.
Brevity will simplify NBC Olympics’ workflow and enable significant bandwidth optimization. With Brevity, NBC Olympics will render graphics on the fly while seamlessly transferring those graphics files into the Avid DNxHD format for editing. NBC Olympics will cover simultaneous sporting events occurring each day across different venues throughout the Sochi Games. The event will use Brevity’s technology to drive efficiencies by automating critical workflows needed for the production. These efficiencies in time and bandwidth savings will provide NBC Olympics with more flexibility to make edits in production material.
Brevity’s patented technology will simultaneously transport and transcode RLE files into an Avid DNxHD file (with the Alpha channel retained), allowing NBC Olympics to move a one-minute RLE file to the Avid editing solution in less than 30 seconds. In addition, Brevity’s parallel processing capability processes hundreds of RLE graphics files in an hour. Brevity can also provide encoding of Avid system files directly into EVS Broadcast formats.
Brevity will be used by NBC in the International Broadcast Center as well as multiple venues throughout Sochi to manage terabytes of video graphics.
Norris Quote: “The Olympics is truly a global event with audiences in every country eager to watch an increasing number of hours of coverage,” said Kevin Norris, president and CEO of Brevity. “We are pleased to support and build on our successful partnership with NBC Olympics, by helping to ensure the must-see moments of the Games are easily sent and delivered to viewers everywhere.”
Paully said: “We are pleased to continue to work with Brevity. Brevity software will allow us faster data transport and the ability to choose what codec and standard we need for graphic integration and playback.”
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
For more information on NBC Olympics’ coverage of the Sochi Olympics, please visit: http://nbcsportsgrouppressbox.com/
About Brevity
Brevity simplifies the video delivery workflow by simultaneously transcoding and compressing digital media files in transit to and from multiple destinations at an accelerated speed, orchestrating complex distribution in just minutes. With products that work together seamlessly, Brevity can dramatically simplify your workflow while cutting costs with its unique usage-based pricing model. Its pipelined protocol for the simultaneous and concurrent compressing, transmitting, and transcoding of files is patented. Brevity is a privately held start-up based in New York. For more information please visit at www.brevityv.com or follow @BrevityV.