Motive Television Introduces TV Anytime Anywhere VOD Platform for US Cable Systems
Innovative Technology Reduces Capex by Utilizing Operators’ Existing Infrastructure Optimizes Network Capacity with “One-to-Many” Device Architecture
NEW YORK, N.Y.(09 Oct 2012)
Motive Television PLC (AIM: MTV.LN), the London-based television software and services company, through its subsidiary, Motive Television Inc. with offices in New York, announced today the launch of its TV Anytime Anywhere platform for cable in the United States. The platform delivers on-demand video and live TV to set-top-boxes and multiple mobile devices using the cable operators’ existing infrastructure. The patented software also increases efficiency and reduces network capacity requirements and content delivery network (“CDN”) costs by providing a “One-to-Many” device distribution solution.
With Motive’s TV Anytime Anywhere platform there is no need for costly CDN infrastructure to provide mass entertainment VOD. A cable operator can now deliver the most popular VOD titles by downloading them into already-deployed set top boxes. Motive Television’s platform can then stream or download content from the set-top-box into portable devices such as iPads, tablets, and smartphones. The viewer enjoys HD and 3D video with no frustrating buffering interruptions, while the operator benefits from significant bandwidth usage savings. Motive Television’s platform can integrate social networks such as Facebook and Twitter into the portable viewing experience and works with any digital rights management and/or conditional access system the operator selects.
Coming off of successful deployments with pay TV operators and broadcasters in Europe, Motive Television is now offering its “add-on” software-based VOD solution to the US cable market.
“Nearly three years ago we launched our software solution with broadcaster Mediaset in Italy, who has consistently delivered 40-50 SVOD movies per month, including HD and 3D films. Since then we have continued to establish Motive Television as a leader in providing efficient on-demand programming solutions to pay television operators,” said Gianluca Ferremi, VP Sales and Marketing for Motive Television.
“We have responded to U.S. marketplace demand for watching what you want, when you want, where you want on any device by creating a custom services platform that leverages existing network assets. This allows cable operators to reduce the distribution cost per movie versus alternative methods, therefore improving the contribution to the bottom line of each viewed title. In addition, our video platform enables operators to benefit from VOD, SVOD and TV Everywhere at a low-cost entry point and as a way for them to compete with the likes of Netflix, Redbox and other OTT providers by being able to technically and financially scale their offer to mass audiences,” continued Ferremi.
“Pay TV operators are quickly learning that when demand rises the cost of bandwidth rises,” he said. “With our “One-to-Many” content distribution technology, we optimize the delivery platform and in turn keep those costs down while delivering a superior customer experience.”
Motive Television executives will be attending the Society of Cable Telecommunications Engineers (SCTE) Cable-Tec Expo October 17-19, 2012 in Orlando.