MoboVivo's TV Everywhere System Now Powers Apps on Mobile and TV Platforms
Leading multiscreen video management service provider now enables media companies to deliver and monetize entertainment content with mobile and TV apps, giving consumers the ability to view their favorite shows on mobile devices, computers and TVs.
Sunnyvale, CA(31 Aug 2010)
MoboVivo, a software company that enables media companies to distribute TV shows to computers, mobile apps and internet-connected TVs, today announced that its integrated video distribution and marketing system now powers mobile and TV apps, providing a rich multiscreen experience for consumers.
myScreens, MoboVivo's next-generation end-to-end video architecture, gives consumers the ability to store and access all their purchased shows in one place, regardless of the devices they are using at any given time. Now consumers of TV apps produced by MoboVivo for the iPhone, iPad, Android or Samsung TVs can save any of the episodes in those apps online - and with no additional fee watch them later on other devices or platforms. myScreens enables TV content providers to deliver and monetize more entertainment content to more types of screens, using a single cloud-based infrastructure.
The myScreens digital locker maintains a history of purchased shows from all platforms, and lists of preferred devices for each user. Once a show is purchased for one device by someone, it can be viewed later on any other - in the optimal format for each. For example, a consumer could start watching a show on her Phone, and finish watching it on her windows laptop. In addition, she can now queue videos on her iPad and watch them later on her computer or internet connected TV.
MoboVivo's mobile TV apps enable cable and broadcast companies to deliver to their viewers an exceptionally high-quality playback experience watching TV shows, and to leverage a powerful medium to market and monetize their programming. Distributed in App Stores serving iPhone, iPad, Blackberry and Android device users, the apps can display complete episodes of TV shows, and feature a rich set of social media and interactive options.
"TV consumers today watch shows in a multi-screen environment. What has always been unique about myScreens is the breadth of supported devices. Today, we're delighted to announce that the service now also works with market-leading app platforms like the Apple Store and Android - and thus has the capability to reach millions of additional consumers," says MoboVivo's CEO Trevor Doerksen. "Fans of shows served by broadcast and cable companies using myScreens can now watch full episodes and series as apps on their mobile phones, and then watch them later on any other devices - including the new generation of internet enabled televisions."
myScreens deploys a robust digital rights management system which protects and manages digital rights and entitlements to video content. Content is secured across platforms and enabled given various factors including territory, device, platform, and duration.
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MoboVivo is a software company that enables broadcasters and producers to distribute premium video to audiences on mobile phones, computers and internet-connected TVs. Over 100 producers use MoboVivo's products to sell and market their shows online and as branded mobile apps. In 2009, IDC selected MoboVivo as one Canada's 10 mobile technology companies to watch. For more information, contact Alex Gault at (415) 830-6739 or alex@mobovivo.com.