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Media Publisher Joins Cisco AVVID Partner Program

Citigroup Selects Combined Media Publisher And Cisco Solution
Berkeley, CA(6/24/2003) -

Media Publisher, Inc., a market-proven provider of scalable rich media publishing automation and management applications for the enterprise, announced today that it has joined the Cisco AVVID (Architecture for Voice and Video Integrated Data) Partner Program as a Content Networking Solutions content management participant.

The Cisco AVVID Partner Program is an interoperability testing program that helps product and services firms deploy innovative business solutions. The program provides customers with Cisco AVVID Partner products and services, such as the Media Publisher solution, that have been tested interoperable with Cisco networking technology.

Citigroup First Joint Media Publisher and Cisco Customer
Media Publisher interoperates with Cisco technology, including the recently released Application and Content Networking System (ACNS) version 5.0, to provide rich media content publishing capabilities to enterprise customers. Citigroup, showcasing the value of the combined solution, is using Media Publisher and Cisco ACNS to facilitate rich media communications for internal training, meetings and briefings.

?We are pleased to have completed interoperability product testing with Cisco and are excited to formalize our relationship,? said Rod Bacon, Chief Executive Officer of Media Publisher, Inc. ?With Media Publisher, Cisco customers can extend the value of enterprise content delivery equipment by adding the ability to easily create, package, and present rich media broadcasts and presentations. Our combined solution greatly benefits any large organization looking to quickly implement, or further augment, the use of rich media for business communications.?

?Media Publisher and Cisco both support open, standards-based architectures and share a commitment to interoperability. Through this vision, the Cisco AVVID Partner Program delivers the power of choice to enterprises -- the ability to extend the Cisco end-to-end architecture with our members? world-class products and technologies,? said Michael Swailes, director of AVVID Ecosystems at Cisco. ?With Cisco AVVID partner offerings such as Media Publisher, customers can deploy a broader range of e-business solutions which foster innovation and drive rapid adoption of business-critical technologies.?

"Media Publisher is a baseline requirement for companies that are adopting streaming media technology,? said Greg Howard, Principal Analyst at the HTRC Group. ?I haven't seen anything else on the market with its combination of depth of functionality along with overall ease of use.?

Customer Benefits of Cisco AVVID Partnership
Media Publisher with Cisco ACNS provides a simple method to manage even the most complex rich media publishing and distribution scenarios throughout the entire process, including: pre-positioning of streaming content; management of content at the edge; detailed reporting on user activity at the edge; and, scheduling and distribution of large files across the network. Media Publisher?s intuitive user interface allows non-technical users to encode, package, distribute and present live and on-demand content within the corporate intranet or over the Internet. Content is then organized into easily accessible programs, channels and categories. Media Publisher even incorporates reporting, security and billing features that offer enterprises the ability to track content usage, control viewer access and charge-back internal departments or content viewers.

About Media Publisher, Inc.
Media Publisher Inc. is a market-proven provider of scalable rich media publishing automation and management applications for the enterprise. The patent-pending Media Publisher application helps large organizations accelerate and streamline the deployment, creation, delivery and consumption of rich media by eliminating technical complexity from the media publishing process. For more information about Media Publisher, Inc. visit www.media-publisher.com.

Media Publisher, Inc.
Editorial Contact:
Christa Chiacos
510-548-4400
cchiacos@media-publisher.com