Lkqd Opens Flash-HTML5 Fusion Video Ad Technology to All Premium Publishers
Company Extends Ad Platform Offering with Hybrid Video Solution
Foothill Ranch, CA(20 Jul 2016)
Likqid Media, Inc. has announced that Lkqd Fusion technology is now available to all premium publishers globally. Lkqd Fusion addresses the technical and operational challenges encountered by Publishers and Advertisers as digital video struggles to transition from Flash to HTML5.
Lkqd Fusion provides real-time communication and functionality ‘bridges’ between Flash and HTML5 video ads. This enables Publishers to support video ads from all Advertisers regardless if they have transitioned to HTML5 or still use Flash. Lkqd Fusion's single tag solution alleviates Publisher’s all or nothing dilemma to use either Flash or HTML5 for video delivery by supporting both types of ads regardless of a Publisher’s configuration. Lkqd Fusion partners can maximize their revenue by delivering both Flash and HTML5 video ads on all inventory while also becoming fully prepared for the inevitable end of Flash.
"As a leader in digital video technology, Lkqd provides solutions to solve complex technical and operations challenges across all screens", said Brian DeFrancesco, CEO of Likqid Media. "Lkqd Fusion is another example of our commitment to provide unique solutions to solve Publisher and Advertiser challenges, spearhead innovation, and drive the industry forward."
Likqid Media has launched Lkqd Fusion with several partners and the results have been outstanding. “We work with the largest names in digital media publishing and needed a best-in-class video advertising platform that would work seamlessly with any format across desktop and mobile. Lkqd Fusion technology provided the exact solution we were looking for,” said Tom Hallett, Vice President of Technology at Tout.
For Advertisers, transitioning all digital video to HTML5 is not trivial. Ads are comprised of various assets, tracking, and verification components, often from independent vendors, and must support Publisher delivery frameworks and mediation layers. The challenge this creates for advertiser platforms is being able to work with progressive publishers using HTML5 when not all ads are compatible with this standard. Alternatively, catering to Flash publishers creates problems as browsers auto-pause and increasingly phase out Flash.
Lkqd Fusion solves these challenges for Advertisers by enabling access to the same pool of premium inventory regardless if their ads have been converted to HTML5, still use Flash, or are unsure which to use to reach their audiences everywhere. “Lkqd has been a great partner of ours, both in addressing the current needs of the market across all screens, as well as by aiding the growth of HTML5 video through Lkqd Fusion,” said Jon Levinson, Senior Director of Partnerships at TubeMogul.
Lkqd Fusion is a core addition to the Lkqd Platform which provides engaging formats, ad serving, mediation, and programmatic video advertising across all screens for over 250 clients and reaches more than 550 million consumers globally [Source: Quantcast].
About Likqid Media, Inc.
Likqid Media’s mission is to solve the problems of the advertising industry through technology solutions. Likqid Media’s leading independent video advertising self-serve platform Lkqd, offers best-in-class ad serving, mediation, and programmatic capabilities on all screens. Founded in 2014, Likqid Media’s senior team is led by its founders, Brian DeFrancesco (CEO) and Christophe Clapp (CTO). Likqid Media is headquartered in Foothill Ranch, California. For more information visit: www.lkqd.com.