For YipTV, iOS and Android Apps Are Imperative for Subscribers to Watch International TV Programs on Smartphones and Tablets
OTT provider of personalized, low-cost TV content displaces cable and satellite TV
WEST PALM BEACH, Fla(27 May 2015)
Well aware of their target market, executives at YipTV -- the new OTT broadband television service that brings live channel broadcasts from around the globe to millions of multi-lingual consumers in the United States -- felt they couldn’t launch service without offering robust, full-featured iOS and Android apps that enable users to watch programming on their mobile devices.
The reason was simple enough: They knew that a substantial portion of their intended audience considers their mobile phones and tablets among their most needed and prized possessions as they strive to establish new lives for themselves in America.
Indeed, YipTV’s market research indicated that mobile phones are one of the first – and often the only – devices that new arrivals obtain and rely upon most to stay connected with family and friends here in the U.S. and back in their native homelands.
“For many people new to the United States, their smartphones and their apps truly are their lifelines to the world around them, whether for voice calling, texting or using their data plans to watch TV programs,” said YipTV co-founder and CEO Michael Tribolet. “Their video-ready smartphones with apps like ours for Apple’s iOS and Android operating systems often are substitutes, if not replacements, for TVs or set top boxes.
“That’s why our apps for iOS and Android are free downloads once subscribers sign up from the Apple AppStore and GooglePlay,” he added. “And for consumers who have their phone settings in, say, Spanish, our apps intuitively and automatically download in Spanish.”
iOS and Android both have strong documentation on how to build apps, Tribolet said, and ample third-party support among developers. This made it easy for YIPTV’s developers to develop apps that work seamlessly on iPhones, iPads and the many different flavors of Android smartphones and tablets.
YipTV is the first multi-channel Over the Top (OTT) television provider of personalized, low-cost TV content that truly eliminates the need for cable or satellite TV subscriptions. With availability over any type of wired or wireless broadband connection, YipTV uses Internet-based delivery technology to provide affordable access to international programming content at only $14.99 a month, with no long-term service commitments or contracts.
“Another benefit is even if subscribers learn of an event by word of mouth or on the spur of the moment, our mobile apps allow instant gratification so people can use their phones to watch live events as they happen on channels such as beIN Sports or sports channels in Latin or South America,” Tribolet said. “Our mobile apps allow consumers to select the channels they want to watch, and at a fraction of what they would pay for some of the same content from traditional cable or satellite providers. It’s the users’ ability to control their own watching experiences.
“And speaking of mobile screens, because smartphones have been in market now longer than Smart TVs, smartphones continue to drive the innovation that’s showing up in Smart TVs,” he said.
In addition to Android- or iOS-enabled smart devices, YipTV lets subscribers explore a whole world of live telecasts using a smart TV, laptop or desktop computer. YipTV also can be viewed on a traditional TV screen using an Apple TV or a Google Chromecast device. With YipTV, viewers gain a highly personalized entertainment experience wherever, whenever and however they choose whether watching at home or on the go.
Launched with 50 channels, including live broadcasts of sports, news and entertainment from Latin America and Europe, YipTV offers intriguing and entertaining viewing options to its target market. The company plans to expand its lineup of programming by adding channels from Europe and Asia in coming months.
About YipTV:
YipTV, Inc., is a privately held company with offices in West Palm Beach, Fla., and New Brunswick, N.J., that provides low-cost, television channels, including domestic and international network content. Founded in 2012, YipTV is an Over the Top (OTT) television content provider that distributes over 50 channels and programs in multiple languages, letting subscribers watch YipTV on televisions, tablets, computers, smartphones and other Internet-enabled devices. YipTV sends video content via the public internet to broadband users, bypassing legacy cable systems and head end technology, and then passes that savings directly to the consumer. For more information, please visit https://www.yiptv.com/