With many of the world’s largest consumer brands and their agencies spending millions of dollars filming world class :30 and :60 TV commercials, it’s hard to believe that there is no easy method for enhancing those videos with digital targeting data (demographic, geographic, etc.) and syndicating the ads across online, mobile and other platforms. Enter, Dynamix, (formerly DynamicVideo), which today launches its new corporate identity along with its new technology platform, StreamX.
Dynamix’s StreamX platform enhances media assets (images, videos, existing TV ads) with advertiser data feeds (products, deals, branch locations, CTA's, etc.) and user-specific data (device, location, weather, etc.) to deliver engaging, highly relevant and localized dynamic video ads in unlimited combinations thanks to Dynamix’s patent pending composite rendering technology.
In addition, as the use of digital video has quickly accelerated across multiple platforms, StreamX creates a highly targeted, dynamic ad unit that is viewable across the four major screens – PC/laptop, mobile, IPTV, and tablet devices.
"Dynamix’s re-branding represents our company’s evolution and directional focus," said Jack Cohen-Martin, Co-Founder and COO, Dynamix. "This change is a logical step in our succession and gives us an umbrella under which we can continue to expand our products and services during our next phase of growth and development.
“Furthermore, we are addressing the challenges agencies often face as they struggle to use their existing video assets from TV campaigns for highly targeted, local, in-stream digital campaigns across the highly fragmented video landscape, including, web, mobile, tablet and IPTV,” Cohen-Martin added.
STREAMx’s many benefits include:
- Easy implementation process at any scale. Quicker in-stream campaign turnaround times, decreasing production time.
- Flexible ad-packaging, supporting VAST, ?VPAID, iFrame and more.
- Efficiency and Maximum viewability while maintaining creative integrity across ?screens and platforms including PC, Mobile, Tablets and connected TVs.
- Minimal required effort for larger volume video campaigns with multiple creative versions.
- Ability to easily swap out new video creative at any time.
"What if a large quick-serve food chain wants to leverage their TV commercial across the web. They’re interested in targeting both men and women, segmented by age, and time the customized offer of a free drink for example to run during breakfast or lunch or dinner and by proximity/location. With these multiple targeting variables, there could easily be dozens of different versions of the ad being served across multiple screens. That level of personalization and localization for a digital video ad is an almost impossible task for most agencies,” said Jamie Goin, VP Business Development, Dynamix. "However, with Dynamix agencies can easily personalize and target down to the location their existing TV campaigns with customized, localized in-stream offers and related content simultaneously across all four screens while still maintaining the efficacy of their original ad creative. It’s unheard of, but now it can be done.”
Founded in 2010, NYC-based Dynamix is the next evolutionary step in video advertising. Dynamix enhances in-stream video with real-time creative services, so that advertisers can efficiently maximize their video spots across all 4 screens – online, mobile, IPTV and Tablet. Dynamix’s StreamX platform blends media assets with advertiser's data feeds and user-specific data to deliver engaging, highly relevant and localized dynamic ads in unlimited combinations. For more information visit: www.dynamix.tv.