DivX Plus Streaming DRM Approved for UltraViolet Services
Rovi's Advanced Adaptive Streaming Format Ready to Enable UltraViolet Retailers to Deliver High-Quality Video Experiences Across a Broad Range of Home and Mobile Devices
LAS VEGAS (07 Jan 2013)
Rovi Corporation (Nasdaq:ROVI), driving digital
entertainment innovation, today announced that the DivX digital
rights management (DRM) used with the company's adaptive streaming
format, has been approved by the Digital Entertainment Content
Ecosystem (DECE) for streaming use within the UltraViolet ecosystem.
With the DivX DRM becoming part of the UltraViolet technology
specification, DivX Plus Streaming may be easily used by UltraViolet
retailers to deliver a consistently high quality over-the-top video
streaming experience. DECE is the developer and operator of
UltraViolet, which is designed to offer consumers unprecedented freedom
and flexibility in how they watch and collect home entertainment.
DivX Plus Streaming brings features historically associated with
Blu-ray Discs to the over-the-top entertainment experience. The
adaptive streaming solution not only dynamically adjusts streams to
help deliver maximum visual quality based on available bandwidth, but
also offers an advanced feature set with support for 1080p, subtitles,
multiple language tracks, and trick-play functions such as smooth fast
forward and rewind.
The addition of DivX DRM to DECE's list of approved stream protection
technologies continues the momentum for DivX Plus Streaming, which has
been approved by studios and adopted by a range of companies that are
helping fuel over-the-top entertainment distribution, including
Broadcom, China Mobile, Dixons, MediaTek, MediaMarkt, and MStar.
"UltraViolet is gaining market traction with more than 8 million
household accounts, thousands of titles available, new retailer
launches and hundreds of millions of compatible devices," said Mark
Teitell, general manager of DECE -- the pan-industry consortium behind
UltraViolet. "As a Founder of DECE, Rovi has had a substantial impact
on the initial design and development of UltraViolet -- and its
expertise and capabilities across content creation, access and playback
are now helping to further accelerate UltraViolet in the marketplace."
In addition to providing core DRM technology, Rovi is also powering
some of the first UltraViolet-enabled retail services. For a major
studio and leading US retailer, Rovi's end-to-end solution for digital
entertainment distribution, Rovi Entertainment Store, is enabling
integrated UltraViolet account creation and linking, purchase history
and code redemption, disc-to-digital redemptions, as well as digital
locker management and device streaming. As a result, consumers are able
to view and access their UltraViolet collections, regardless of where
movie purchases were made, directly within the library of their
favorite retail service.
Rovi is also supporting UltraViolet through its professional video
encoding solutions. TotalCode(TM) Enterprise, a server-distributed
encoding solution for high-volume digital content production, will be
one of the first commercially available workflow tools to support the
preparation of movies in the downloadable UltraViolet Common File
Format (CFF). In addition, Rovi plans to support CFF encoding and
multiplexing in its popular line of MainConcept SDKs.
"We developed DivX Plus Streaming as a way to address the limitations
of existing digital streaming solutions on the market and to elevate
the over-the-top entertainment experience for consumers," said Matt
Milne, executive vice president worldwide sales and marketing, Rovi
Corporation. "We share DECE's vision of entertainment freedom for
consumers and are delighted that DivX Plus Streaming has been selected
as a technology to support UltraViolet retailers looking to deliver a
consistently high-quality viewing experience."
Rovi's DivX Plus Streaming solution is built upon core DivX
technologies, which are recognized by millions of consumers around the
world for delivering excellent video performance, visual quality and
multi-screen interoperability. DivX Plus Streaming Certification
rigorously tests and validates interoperability between entertainment
services and devices to provide an optimal consumer experience. DivX
Plus Streaming expands the value of the popular DivX and DivX Plus(R)
HD Certification programs, which bring advanced multimedia features to
'download to own' video content and have resulted in shipment by
top-tier manufacturers of more than 750 million consumer electronics
devices.
About Rovi Corporation
Rovi powers the discovery, delivery, display and monetization of
digital entertainment. With innovative technology solutions for
consumer electronics manufacturers, service providers, content
producers, advertisers, retailers and websites, Rovi connects people
and the entertainment they love. The company holds over 5,000 issued or
pending patents worldwide and is headquartered in Santa Clara,
California. More information about Rovi can be found at rovicorp.com.