DPP and Ooyala Report Shows Half of Video Production Environments Will See Greater ROI Migrating to IP
SANTA CLARA, California(05 Apr 2017)
Ooyala, a global provider of video monetization technology and services, and the Digital Production Partnership (DPP), the media industry’s business change network, launched the industry’s first report analyzing the benefits of adopting Internet Protocol (IP)-based processes and technologies in video production, “The Business Benefits of IP Production.” The findings show that by 2022, more than half of the video-production environments analyzed in the report will recognize greater business benefits, efficiencies and return-on-investment (ROI) by adopting IP.
Surveying nearly 30 companies across the video supply chain, including ITV, Sky, BBC and Sony, the report shows where IP migrations will result in greater cost savings, cost avoidance, creative benefits and competitive advantages. Tracking against ten different production environments, five will see the greatest ROI by adopting IP, including:
- IP Distribution: Companies with internet-first distribution services, OTT
- Live Streaming: Companies distributing live content across devices and social platforms
- Single Camera Shooting: Companies accessing on-site footage via the cloud
- Media Management: Companies managing, moving and storing media
- Cloud Playout: Linear TV stations adopting cloud-based services
The findings show media companies with online distribution at the heart of their business, particularly OTT services, will find the greatest value and ROI in adopting IP-based technologies. Other areas that IP disruption will impact are asset management, cloud playout and post-production, benefiting from technologies that reduce manual-labor costs such as automating metadata insertion.
“The fact is, the move to IP has inherent benefits for many processes, but only specific environments will see the greatest benefits and highest returns today,” said DPP Managing Director, Mark Harrison. “Within a few years, IP infrastructure may be essential in doing business because of the impact it is having across media companies and distribution.”
“As the first in the industry, the report brings to light the ROI opportunities for producers, broadcasters and media companies to adopt IP processes,” said Ooyala Co-founder and SVP of Products and Solutions, Belsasar Lepe. “Media logistics solutions like Ooyala Flex provide the ability to connect inherently disconnected and on-premise systems so companies can take advantage of IP benefits immediately or incrementally as needs change over time.”
Ooyala and the DPP will host a special NAB morning event on Tuesday, April 25 at 8am PST in Ooyala’s booth, SV1000, to discuss the report and the future of IP production alongside BT Sport and PBS. Those interested in attending the NAB event may contact events@ooyala.com.
About Ooyala:
A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala's comprehensive suite of offerings includes one of the world's largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution that improves video production workflows. Built with superior analytics capabilities for advanced business intelligence, Ooyala's solutions help broadcasters, operators and media companies build more engaged and more profitable audiences, with personalized experiences across every screen.
Vudu, Star India, Sky Sports (U.K.), ITV Studios (U.K.), RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain), America Television (Peru), and Media Prima (Malaysia): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala.
Headquartered in Silicon Valley, Ooyala has offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many other countries across the globe. For more information, visit www.ooyala.com.
About the DPP
The DPP is the media industry’s business change network. Originally founded by UK Broadcasters the BBC, ITV and Channel 4, it is now a not-for-profit company with an international membership base drawn from the whole media supply chain – broadcasters and distributors to manufacturers and service providers, production to post production, trade bodies to educational institutions. The DPP harnesses the collective intelligence of that membership to generate insight, enable change and create market opportunity. For more information, or to enquire about membership, visitwww.digitalproductionpartnership.co.uk.