AdoTube Partners with FreeWheel to Increase Monetization of Premium Video Content
AdoTube has been working with FreeWheel and clients since March 2010, and has now been named as a FreeWheel Certified Partner.
New York, NY(19 Jan 2010)
AdoTube, a leading in-video advertising platform, has been named by video monetization technology company, FreeWheel, as one of its Certified Partners. This new level of partnership comes from continued collaboration between AdoTube and FreeWheel, who have teamed up to empower a number of clients with limitless monetization opportunities through leveraging AdoTube's various in-stream ad formats and premium ad network in conjunction with FreeWheel's flagship product, Monetization Rights Management®.
Certified Partner status further ensures that AdoTube has met a substantial set of criteria that allows FreeWheel to vouch for AdoTube's technology and solutions. FreeWheel requires companies to fully adhere to industry standards set forth by the Interactive Advertising Bureau (IAB), as well as an additional set of FreeWheel-specified criteria.
"This program is a way for us to work with our valued partners like AdoTube to continue to strive for the best levels of support, integration, and operational excellence on behalf of our mutual clients," said Brent Horowitz, VP, Business Development at FreeWheel. "The result should be higher standards and improved operations industry-wide."
AdoTube has had a systems integration in place with FreeWheel since March 2010, giving shared clients access to its robust advertising platform as a way to help monetize inventory and power in-video advertising. AdoTube empowers publishers to utilize their own sales team to sell AdoTube's multiple innovative in-stream ad formats, while also allowing them to opt-in to AdoTube's premium ad network.
"FreeWheel Certified Partner status highlights our continued commitment to creating the best possible advertising platform for publishers, validating our goal to help clients make the most of their in-video inventory." Said Craig Aron, VP Business Development, AdoTube.
About AdoTube
AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube's platform includes the AdoTube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks, and Creative Services. AdoTube's complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.AdoTube.com.
About FreeWheel
FreeWheel offers the most formidable system for digital video ad management and monetization. Founded and led by a team of executives from the world's leading technology companies, FreeWheel's solution-set has already armed companies like Turner, ESPN, Warner Brothers, CBS, VEVO, Discovery, and others with the tools and services necessary to make more money from their video content. ??Monetization Rights Management® is FreeWheel's flagship product. It empowers content owners and distributors to successfully manage ad sales rights, accurately forecast inventory, deliver yield-optimized ads, and analyze video business performance - across any device, anywhere the video appears. Follow @FreeWheeldotTV. Learn more at www.freewheel.tv.