VidaPrimo, one of the world’s most viewed multi-platform music networks, will begin distributing its music videos and related content onto leading online video platform Dailymotion. Dailymotion is the latest syndication platform for VidaPrimo’s #3 comScore rated network. The announcement was made by VidaPrimo Chairman Jason Peterson. Peterson’s GoDigital Media Group purchased VidaPrimo last year in a $3.5 million deal.
VidaPrimo is fast becoming one of the best ways for advertisers to reach Latin Millennials and for music artists to engage fans. The partnership with Dailymotion allows VidaPrimo to share branded, original and exclusive content of over 100 Latin artists such as Arcangel, Jowell y Randy, Nengo Flow, El Mayor Clasico and Messiah. Dailymotion will now host and distribute the hottest music, lyric and audio videos to millions of fans in the U.S. and Latin America.
New Partnership, New Channels
"Music is vital to our strategy here at Dailymotion and as important to the Hispanic culture. We're extremely excited to partner with VidaPrimo and bring amazing Artists with their great content to our growing Latino audience." said Eric A. Frias, Head of U.S. Hispanic at Dailymotion. Added VidaPrimo CEO Jason Peterson, “We’re excited about the prospects,” he says. “We net new revenue for our clients, while not having too much overlap with our YouTube audiences. Dailymotion is fast becoming known as a video destination site, and our syndication deal gives us another customer facing site, better share of ad revenues and a business partner that has instantly made us their #1 Latin music client. The downstream benefits for VidaPrimo clients are many.”