Amp up your revenue: Creating Your Own OTT Video Service to Improve Predictability, Control, and Revenue

Connecting with viewers used to be simple – you just put your content on broadcast TV. With the development of over-the-top (OTT) technology, this is no longer the case. Viewers are leaving traditional broadcast sources for the choice and control that OTT provides. So, how do you get into the OTT game? The answer has significant viewership and revenue implications.

In this white paper, you’ll discover how building an owned-and-operated site stacks up against delivering all your video through the leading social media sites. What you learn will help you decide which is the best solution for meeting your brand and revenue objectives. Read it now.