Over-the-top (OTT) delivery of content has opened a new frontier of distribution as well as the floodgates of new competition.

While pay TV has long been a highly competitive marketplace in most developed nations, the push into the OTT space has heightened the competitive tension. Companies from throughout the video ecosystem as well as many non-traditional players are launching their own OTT services, each hoping to establish their position in the future of the video industry.