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January 08, 2018

Featured Articles
The Need for Speed, Part 2: Operational Speed – An Essential Element of Success
Turning on a dime is the new reality for media companies, and the move to IP-based production and cloud services is making that possible
The Need for Speed in a Changing Media Landscape
The explosion in video content—along with a whole new array of video categories like VR, AR, and MR—means that technology needs to move faster than ever to keep up.
Breaking Windows: It's Time to Change the Movie Release System
The current windowed release system is slow to put premium movies online. Hollywood is prioritizing its short-term profits, but could hurt itself in the long run.
Online Video News
18% of Video Plays End in Failure, Says Conviva Year-End Report
Slow start times and rebuffering delays are still with us, and these problems cost publishers billions of hour of viewing time in 2017.
Roku Moves Beyond the TV, Creates Whole Home Licensing Program
Not content with owning the living room, Roku wants to link smart speakers and soundbars in a home entertainment network.
Viewers Overwhelmed by OTT Content, Still Not Satisfied: Ooyala
2018 will be a pivotal year, predicts Ooyala, with streaming services creating better discovery solutions and advertisers wrestling with data.
Apple Joins Alliance for Open Media: What Does it Mean?
While Apple's technical motives might be simple, their strategic motives appear more complicated: If it wants to build a video service that competes with Netflix and Amazon, it has to deliver to all devices, not just its own.
Short Cuts
Video: How to Use Metrics and Experience Strategy to Increase Viewer Engagement
Conviva's Ed Haslam discusses the combination of QoE and other metrics that contribute to a data-driven experience strategy for looking beyond content to improve user engagement with online and OTT video.
Video: How Does Rich Content Delivery Performance Impact Revenue?
Instart Logic's Greg Kushmerek discusses how content delivery rates translate into better conversion rates and ROI at Content Delivery Summit 2017.
Industry News
Mobile 5G Services to Become Reality for Consumers and Businesses This Year in a Dozen Cities
Partnership Includes Access to Premium Programming Including First-Look Content
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