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December 07, 2016

Featured Articles
Containing Costs: How Publishers Can Save Money on ABR Encoding
Many companies spend too much on adaptive bitrate encoding. In turns out there's a pricey way to go about it and a cheaper way. Dynamic packaging to the rescue!
Skeptics Unite! VR Is Half-Baked, Far From Ready for the Masses
What's so great about turning your head? For all the talk of immersive virtual reality experiences, this columnist sees only heavily-pixilated, nausea-inducing video.
The China Problem: Government-Sponsored Formats Are Incompatible
Ever heard of the Audio Video Standard (AVS)? What about China Blue High-Definition (CBHD)? China's homegrown standards keep Western companies at bay.
Online Video News
Video Encoder Beamr Takes $4M in Funding from Verizon Ventures
The company plans to grow its business in Europe in 2017, and spur applications for its content adaptive encoding software in several industries.
Bitmovin Releases API to Simplify Video Development and Delivery
Patchwork video workflows happen when companies add different providers to their video workflows, and they can seriously hamper quality and development.
Netflix Announces Offline Downloading for iOS and Android Devices
Frequent flyers and train riders rejoice as Netflix announces an untethered option. The full catalog isn't supported and details are scarce.
Short Cuts
Video: How Do You Choose the Right Metrics and Analytics Tools for Branded Video?
Nice People at Work's Diane Strutner, Studio71's Mike Flynn, and WillowTree's Jeremy Stern debate the merits of in-house vs. third-party analytics tools for video brands.
Video: How Delivering VP9 Can Expand Your Reach and Save You Money
Viacom's Jeff Tapper explains migrating to VP9 on platforms that support it will help you reach new markets and save money by delivering better quality video at lower bandwidths.
Industry News
Nashville’s 2016 Small Business of the Year winner deploys its two flagship trucks for a Red Carpet special, backstage interviews, and other video/audio productions for DirecTV, ABC Digital and the Country Music Association
New Mobile 360 Degree Video Ad Unit Offers a Fully Branded Experience with Immersive Product Interaction 
VITEC's EZ TV IPTV Streaming Platform and Encoders Provide High-Quality Video Streams Over the Organization's Existing IP Network
 
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