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July 01, 2015

Featured Articles
Branded Content and Programmatic Are the Future of Online Ads
Everything else is going to disappear. A Streaming Media East panel looks at what will succeed and what's already lost in online video advertising.
Programmatic Ads Command a Premium Price, Prized Over Linear TV
Thanks to its advanced demographic targeting and scarcity, programmatic advertising on premium video is attracting buyers.
HOW TO: Developing Universal Windows Applications for Xbox and Beyond
This technical presentation shows developers how to set up their Visual Studio projects for development and deployment to Xbox, Windows, and Windows Phone.
Online Video News
Netflix Is the #3 Broadcaster in the U.S., Will Be #1 in 2016
While Netflix has been the biggest name is SVOD since its online debut, its momentum will soon make it the country's biggest broadcaster.
Telstra Acquires Cloud Asset Management Specialist Nativ
As part of a strategy to create a comprehensive personalized TV and video platform, Telstra's Ooyala acquires U.K.-based Nativ for an undisclosed amount.
Mediaocean to Sell Majority Stake to Vista Equity Partners
Investing in existing advertising software for the convergence of TV and online video will be a key area going forward.
Huffington Post Will Launch 24-Hour Online Video Channel
Later this year, HuffPost 24 will debut, offering a mix of news reports, documentaries, short-form video, and live content.
Industry News
Nowlive Video Platform and Apps Launch Today, Empowering Viewers to Control Their Live Stream and Social Experience, Beginning with the Magic Mike XXL Red Carpet Premiere
Combines YuMe’s Expertise in Reaching Multi-Screen Audiences and Proactive Brand Safety with Programmatic Efficiencies for Agencies, Brands and Publishers
Strategic Round Includes Cisco Investments, Disrupt-ive and Eric Schmidt's Innovation Endeavors
 
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