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May 06, 2013

Featured Articles
Spotlight on Multiscreen Video Advertising Convergence
As consumers move into multiscreen modes of media consumptions, the advertising dollars will follow with well-managed multiscreen campaigns
Commentary: HLS's Ubiquity May Be DASH's Gain
Now that virtually all major players support Apple's HLS, the shortcomings of that de facto standard may lead to more widespread implementation of MPEG-DASH
DB Plugins Launches dbObscura To Protect Media Files
Linux-based solution is intended to secure media files in Oracle databases throughout workflow cycle
Online Video News
Digitas NewFront Extolls the Power of Now, Focuses on the Message
Turning away from celebrity talks and new product pitches, Digitas delivers a NewFront full of strategies for successfully reaching the consumer.
BrightRoll 2013 Report Charts Rise of Online Video Advertising
A full 75 percent of ad execs see online video as equally effective or more effective than TV advertising.
YouTube BrandCast a Pep Rally for Advertisers
The video sharing leader touted its reach with young viewers, while Dreamworks announced its acquisition of Awesomeness TV.
Nielsen Plans Tool for Online Video Measurement, Says WSJ
Starting small, Nielsen will first roll out a pilot program with NBC, Fox, ABC, UniVision, Discovery, and A&E.
Industry News
Haivision’s Mako and KulaByte Encoders Selected by Ryerson University to Deliver High Quality Video for Live Streaming of Simultaneous Choreography Between Dancers in Amsterdam and Toronto
Partnership Accelerates Live Video Streaming to Connected Devices in Emerging Markets
Fast-Growing Digital Entertainment Network’s Inaugural NewFront Event Debuts Deal with Web Sensation Ray William Johnson and Introduces New President of Sales and Marketing Jason Krebs.
Purchases include UltraViolet rights to provide viewing on portable devices
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