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Senior PR Specialist
San Diego, CA

Job Description:

The Senior PR Specialist is part of the Corporate Marketing team based in San Diego, CA and reports to the Director of Marketing. This position is responsible for drafting articles, writing press releases and pitches, maintaining press lists, preparing coverage reports and in general coordinating our relationships with media contacts. Strong written communication skills required, along with presentation and public speaking skills.

The Senior PR Specialist will help execute corporate media relations strategy to drive key company messages to business, sports and entertainment industry publications and influencers. This role must be comfortable articulating the NeuLion value proposition to communicate the brand story effectively to multiple constituents—press and investors primarily, but also customers, prospects, partners and competitors. Primary responsibilities:

  • Prepare articles and press releases, company literature and articles for the media
  • Research, compile and manage updates to targeted media lists
  • Cultivate collaborative working relationships with relevant editors, bloggers and analysts, both nationally and internationally
  • Manage the flow of news about the organization to the media
  • Gather and disseminate timely information to press and staff
  • Plan and oversee press events
  • Research and write briefing materials and assemble press kits
  • Manage PR calendar and activity dashboard
  • Identify worth speaker and awards opportunities and prepare submissions
  • Identify relevant editorial opportunities for NeuLion across business and trade press
  • Coordinate press and analyst briefings at trade shows and industry conferences
  • Create monthly coverage reports for internal distribution


  • At least 5 years of direct experience managing public relations activities in technology and/or entertainment environment
  • A mix of agency and in-house experience is preferred
  • Excellent written and verbal communications skills. Please provide a link to view your work.
  • Experience creating and implementing strategical international public relations plans
  • Experience implementing international press tours and events
  • Someone who takes initiatives by pitching new projects
  • Highly organized with strong interpersonal skills
  • Basic understanding of the transformations in video entertainment
  • Experience with OTT and TVE services preferred
  • Bachelor's degree

About the Company:

NeuLion is the worldwide leader in creating interactive digital experiences for viewers across the worlds of professional sports, college athletics, cable and entertainment networks. We deliver, distribute and monetize live and on-demand content across every Internet-connected device imaginable and stand at the forefront of the media-technology revolution. There’s a reason the world’s biggest brands including ESPN, Univision, SKY, NFL, UFC, MLS, World Surf League, Big Ten Network, PAC-12, the Ivy League and more, trust and rely on us: we are proven to provide the world’s most dynamic and interactive digital experiences that are shaping the future of digital TV.


+1 8558-882-6412