Nov 17-18, 2015 | Hyatt Regency Huntington Beach


Devices & Platforms

Tuesday, November 17, 2015

10:30 a.m. - 11:15 a.m.

A101 - Fine Tuning Your Adaptive Groups with Objective Quality Metrics

Choosing the number of streams in an adaptive group and configuring them is usually a subjective, touchy-feely exercise, with no way to really gauge the effectiveness and efficiency of the streams. However, by measuring stream quality via metrics like PSNR, SSIM, and VQM, you can precisely assess the quality delivered by each stream and it’s relevancy to the adaptive group. This session identifies several key objective quality metrics, teaches how to apply them, and provides an objective framework for analyzing which streams are absolutely required in your adaptive group and their optimal configuration.

Jan Ozer, Principal - Streaming Learning Center and Contributing Editor, Streaming Media

D101 - HOW TO: Creating A Great Streaming Channel on the Roku Platform

In this session, attendees learn the basics of how to develop a streaming channel for the Roku platform as well as more advanced tools and tactics. Roku provides an overview of its software developer kit and proprietary BrightScript language, educating attendees on the resources and services available to help manage channels, including integrated billing, and shares the best practices for creating a great streaming channel. The session also discusses the different ways to monetize content through advertising, on-device promotion and other marketing opportunities.

Chris Traganos, Director, Developer Community - Roku
11:30 a.m. - 12:30 p.m.

A102 - Best Practices for Interacting With the Social Platforms

Hear from technical and product leaders within the multichannel network community on how to make the most out of one’s relationship with platforms such as YouTube, Facebook and Twitter. Learn how technical meritocracies, bleeding-edge product ideas, and unconventional integrations can lead to closer, more meaningful relationships with the platforms. Attendees hear from those who have successfully partnered with social media platforms and learn how to makes these organizations partners instead of pains.

Moderator: Mark Heyert, GOVA
Mike Flynn, CTO - Collective Digital Studio
Scott Paul, VP, Product - Maker Studios
Alex Mostoufi, CTO - Mitu Networks

C102b - A Deep Dive Into the Video Behavior of U.S. Consumers

The way consumers watch video is in flux, but what does that really mean for content producers and service providers? Is the current hot strategy for cable channels to provide streaming options the right move? What types of programming are keeping consumers tied to their service providers? In this interactive session, learn the answers to these questions and others by exploring the latest survey results on cord-cutting/shaving, TV Everywhere, mobile viewing, future viewing plans and more. The presentation breaks down the results by age demographics and features findings not previously released publicly.

Jonathan Hurd, Director - Altman Vilandrie & Company
1:45 p.m. - 2:30 p.m.

B103 - Creating Great Video User Experiences That Drive Adoption

We all know that great user experiences are critical to video consumption on mobile and set-top boxes, but how do we go about creating those? And what data do we have to support that investment? This session discusses how content owners can use UI to improve the content consumption experience by focusing on promotion, search and key features such as resume watching. Learn how to tie a multi-platform video experience together, balancing the capabilities of each platform/OS vs. keeping a common brand experience across devices. Data is also shared on the impact of relaunching platforms where the only change was a re-architected UI.

Moderator: Michael Prichard, Founder, CTO - WillowTree
Jim Spencer, Founder, President - Newsy
Scott Olechowski, Co-Founder, Chief Product Officer - Plex
Mano Kulasingam, Co-CEO - Digiflare
Tom Schaeffer, CEO - Float Left Interactive

D103 - HOW TO: Selecting the Right Video Management Technology

This presentation helps attendees identify their unique requirements for an effective video management solution. It identifies the mistakes that many video management technology buyers make and provides best-practice advice on how to avoid these mistakes. It looks at the options facing buyers looking for new technology for video review, approval, and delivery. Attendees get advice on how to get to a vendor short list, submitting brief and useful RFPs, what questions need to be asked, and other tips to ensure the right solution is chosen.

Theresa Regli, Chief Strategy Officer - KlarisIP, USA
2:45 p.m. - 3:30 p.m.

B104 - World-Class Video: Speaking To The Heart Of Enterprise ROI

To deliver video ROI, global enterprises need to touch as many people as possible. Increasing video search, reach, access, and engagement are key.  Video captions are proven to increase video views and completions as much as 40%. And getting local culture right is critical for growing new markets, teams and  future revenues. Translated subtitles can connect your company to millions more hearts and minds. This panel of multi-national video pros will discuss what works, and doesn't, and share insider how to on questions like: Where's the most ROI? If quality is critical to your company, what are good enough translations? And what are the risks of missing deadlines, cultural faux pas, and brand damage of bad translations.

Moderator: Peter Crosby, Chief Revenue Officer - Dotsub.com
Charlie Ung, Workforce Communications and Enablement - IBM Digital Media
Anja Schaefer, VP - Lionbridge Global Solution Team
Michael Novak, CEO - One Plus Two Media

D104 - HOW TO: Choosing the Best Streaming Player for the Right Device

With so many devices, browsers and operating systems in the market, companies are often left with confusing choices when it comes to their video players. Do you use open source technologies, or are you better off with a proprietary player? Should you build your own, or use one from a third party? Can you use the same player stack across all the devices you need to support, or will you need multiple solutions? Is it viable to still stream to the desktop with Flash and Silverlight, or can you build a streaming solution without any plug-ins? These and other questions are answered in this how-to session that outlines your options and explores the code necessary to build a modern streaming player.

Jeff Tapper, Chief Architect - Digital Primates

DT104 - Discovery Track

Myth Busting: The Truth About Delivering to Multiple Devices
2:45 p.m. - 3:05 p.m.

Everyone knows delivering your video at broadcast quality to any device, in the right format, globally is hard. But does it have to be? In this session, we’ll challenge conventional wisdom and show how, with the right processes, expertise, and technology in place, secure, monetizable video delivery to any device is easier than you think.

Jason Thibeault, Sr. Director, Content Marketing - Limelight Networks
How Media Services Companies are Modernizing their Distribution Workflow
3:10 p.m. - 3:30 p.m.

As the world moves to all video, all on demand, all the time, content distributors need to rethink their longer term architecture, content distribution, and storage strategies. Scality's software-defined storage solution, the RING, enables companies to change the way they do business. With the RING, companies like Deluxe OnDemand can use nearly any x86 servers to host their own origin storage with no limitations in performance, reliability, flexibility, and scale. With the new RING-based architecture in place, Deluxe has modernized their delivery workflow, increased their edge distribution options, and will save millions of dollars as a result.

Leo Leung, VP, Corporate Marketing - Scality
4:00 p.m. - 5:00 p.m.

B105a - Best Practices for Content Monetization & Distribution on Twitter

This presentation discusses how TV networks, sports leagues, and MCNs distribute and monetize their content on Twitter. Hear how Twitter is envisioning and enabling the publishing and monetization of video at an even-greater scale going forward. Attendees learn some of the latest video trends taking place on Twitter, how content partners are using the platform, and which type of video content, from short-form video to live broadcasting with Periscope, is having the most success.

David Grossman, Head of TV & Entertainment, Content Partnerships - Twitter

B105b - How T-Mobile’s CEO Uses Periscope to Engage With Customers

THIS SESSION HAS BEEN CANCELLED.

John Legere, CEO of T-Mobile, has more than 1 million Twitter followers and is redefining the wireless telco industry. His early-adopter personality keeps T-Mobile’s social media and corporate communicators on their toes, making sure they keep up with him. Legere recently has hyper-adopted Periscope and is using it to live-stream himself at all times of the day. This presentation shares a case study of enterprise usage of instant live streaming at T-Mobile and chat with Legere about his thinking for using this technology in the wireless industry.

Ali Daniali, Technical Lead - T-Mobile

C105 - The Future of 4K and Ultra HD on Streaming Services

OTT service providers have already gone ahead of the traditional VOD providers by providing 4K content to their subscribers. But is it giving the consumers the wow factor that they’re looking for, and is it really ultra HD? Internet deployment models have continued to push traditional broadcast video with more choices and evolved viewer experiences that are deployed quickly and often without heavy reliance on standards. What does this mean for ultra HD in OTT services? How does it scale across the industry and how is the term ultra HD ultimately defined? This panel features senior experts from content owners, studios, technology providers and service operators who give their individual perspectives on how ultra HD will scale across the industry and the evolution of the viewing experience within the next 5 years.

Moderator: David Price, Vice-Chair - Ultra HD Forum
Nick Colsey, VP, Business Development - Sony Electronics
Thomas Edwards, VP, Engineering & Development - FOX Networks
Eric Grab, CTO - NeuLion
Richard Doherty, Director, E-Media Strategy, Office of the CTO - Dolby Laboratories

D105 - Real World Comparisons of H.265 and H.264 Compression

As momentum behind HEVC/H.265 grows, questions around the readiness of the new technology surface daily. The hype is compelling: better compression and faster/cheaper delivery over lower bitrates. For content distributors distributing content to mobile devices over congested 3G/4G/LTE networks, these traits are highly desirable. In this session, learn if and how H.265 compression and deployment options can be utilized in typical online streaming workflows, and, more importantly, if your target audiences can benefit. Up-to-date examples using FFmpeg with x264 and x265 output are compared for bitrate, compression time, and file size.

Robert Reinhardt, CTO - videoRx

Wednesday, November 18, 2015

10:30 a.m. - 11:15 a.m.

A201 - DRM In the Age of HTML5: What You Need to Do Now

We often take for granted the cornerstone that all content services hinge on, which is DRM. Long considered a solved problem, there are significant technology shifts underway that are poised to disrupt the status quo and potentially require reengineering, or even re-architecture, of license servers on the back-end and apps on the front-end. This session discusses the impact of EME and HTML5 and what it means for service providers and app developers. Learn the impact of mandatory hardware-based DRM protection and its impact on OEMs and content owners.

Avni Rambhia, Industry Principal, Digital Media - Frost & Sullivan

B201 - Using OTT Workflows to Create Live-to-VOD Assets

In this session, industry experts share how they've been able to launch live-to-VOD services without a complete overhaul of infrastructure by applying software-defined video solutions to easily migrate from one type of scenario to another. Panelists describe how they use OTT workflows to create catch-up TV assets across existing broadband infrastructures. Among other tips, they share how they've employed JIT packaging for workflow simplification, cost reduction, and content production and how they're combining embedded encryption and decryption with JIT DRM wrapping.

Moderator: Aslam Khader, Chief Product Officer - Elemental Technologies
Corey Smith, Senior Service Engineering Manager - Xbox Live
Victor Borachuk, Owner, Director, Executive Producer - JupiterReturn
David Adams, CFO - EverSport Media
1:45 p.m. - 2:45 p.m.

A203 - Windows 10 and Its Impact on the Media Ecosystem

As Microsoft's new Windows 10 operating system begins rolling out to all their devices, what is the impact to media apps, media consumption, and content owners? Client features such as Cortana and system-level notifications combined with new Azure services hope to enable more intelligent, more personalized viewing experiences. This session discusses what the adoption might look like, what new features will be of interest to consumers, and how Windows 10 enables a deeper intelligence in the apps we use to watch our content.

Moderator: Andy Beach, Technical Evangelist - Microsoft
Chris Poe, VP, Technology - Machinima
Kalem Fletcher, SVP North America - UI Centric
Vlad Ghelesel, VP - Ensemble
Ed Festa, Sr. Director, Operations and Strategy - NBC-U Digital Enterprises

C203 - How the Creator Revolution Is Changing the Content Business

YouTube and Vine stars are rewriting the rules on how audiences discover and engage with content, leading to a swath of non-traditional pathways for exploration by brands, marketers, and fellow creators. It is a world devoid of the gatekeeping that dominates traditional media, allowing creators and brands to build direct relationships with the most engaged consumers. With that opportunity comes all the challenges of social media (community management, publishing strategy), plus an added layer of responsibility to the audience members themselves. In this session, successful creators and business leaders discuss how to work with video stars, what advertising means in this new space, and how the deep connection between stars and their superfans drives engagement with brands.

Moderator: Mandana Mellano, Partner, Media Director - Ogilvy West
Anthony Layser, Content Director - Dailymotion
Tariq Walker, VP, Creative Development - AOL
Meghan Camarena, YouTuber, Entrepreneur - Strawburry17
Thai Randolph, SVP, Marketing & Client Partnerships - Relentless Generator
3:15 p.m. - 4:00 p.m.

A204 - The Future of Video in a Multi-Screen World

It goes without saying that consumption of video is changing as new platforms, formats, and industry dynamics evolve. From the dawn of 4K to Snapchat Discover, the quality, quantity, and sheer variety of video experiences are growing every day. This panel looks at the future of broadcast and video services in a multi-screen world, attempting to peer in to the near future to explore issues both at the fore, such as 4K, and still on the fringe, such as virtual reality.

Moderator: Michelle Abraham, Senior Analyst, Media & Communications - SNL Kagan
Sara Trohanis, Managing Director, National Markets, Major Accounts - The Associated Press
Danny Fishman, Co-Founder - EXCELLERATE
Ben Huang, VP, Marketing - Ericsson
Samir Ahmed, CTO - M-GO

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