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Video: How Do You Measure Ad Performance On New OTT Platforms?

comScore's Caroline Horner discusses the latest comprehensive methods for recording and assessing ad performance metrics while contending with the ever-expanding matrix of OTT platforms and services.
Short Cuts, Posted 31 Oct 2016

Apple Introduces TV, An App for Tracking Online Shows and Movies

Trying to remember where a streaming show is located can be a pain. Apple takes the sting out of video apps by creating one app to rule them all.
Online Video News, Posted 27 Oct 2016

Netflix, Amazon, Hulu Leading in OTT Subscriptions, Finds Parks

Sling TV makes a big jump in the top 10, but skinny bundles in the works from DirecTV and Hulu are certain to shake things up.
Online Video News, Posted 26 Oct 2016

AT&T Gives a Price to DirecTV Now: $35/Month for 100 Channels

In a surprise move, AT&T's CEO says the skinny bundle will come with 100 premium channels and no "junk nobody wants."
Online Video News, Posted 26 Oct 2016

Video: What are the Economies of Scale for OTT vs. Broadcast Video?

Vimond CEO Helge Hoibraaten and Jim Turner of trnrMedia outline the relative costs of adding subscribers and CDN infrastructure strategies for growing OTT services.
Short Cuts, Posted 26 Oct 2016

Publishers and Brands Chart the Future at First Live Fronts

The inaugural Live Front conference gave the New York media world a place to come together and discuss the opportunities and risks of live online video.
Featured Articles, Posted 25 Oct 2016

Netflix Taking Additional $1B Debt to Finance Original Content

Hits like House of Cards, Daredevil, and Stranger Things don't come cheap. Netflix makes a break from licensed content.
Online Video News, Posted 24 Oct 2016

Video: How Can OTT Providers Use Data to Increase Engagement?

Google's Serge Kassardjian and Recurly's Dan Burkhart discuss strategies for leveraging targeted viewer data to get better engagement with OTT services.
Short Cuts, Posted 24 Oct 2016

YouTube Reportedly in Talks with CBS, ABC, NBC and Fox for OTT

A low-priced skinny bundle called YouTube Unplugged may launch early in 2017, with 2 or 3 major broadcasters providing channels.
Online Video News, Posted 20 Oct 2016

Vudu Announces Free Movie Tier, Competes With Crackle, Yahoo

Frugal viewers now have another option as Vudu adds thousands of ad-supported movies and shows to its rental offerings.
Online Video News, Posted 19 Oct 2016

Video: How Gamification Can Enhance Brand Awareness

Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.
Short Cuts, Posted 10 Oct 2016

The Myth of Cross-Platform Viewer and Ad Metrics

At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach
Featured Articles, Posted 07 Oct 2016

Online Video Advertising Is Broken, and It’s Only Getting Worse

What about the current mess of player types, lack of standards, and constant buffering do video publishers and advertisers think is good?
Featured Articles, Posted 06 Oct 2016

When it Comes to Video Ad-Blockers, Don’t Pity the Publishers

Poor online ad practices infuriated viewers and led to the rise of ad blockers. Now publishers are making the same mistakes all over again with OTT video.
Featured Articles, Posted 06 Oct 2016

Roku Introduces Direct Publisher for Code-Free Channel Creation

Publishers can add their content to Roku's cross-app search and discovery system, and have Roku manage all video ad sales.
Online Video News, Posted 05 Oct 2016

Video: How Do You Get Millennials to Adopt OTT Services?

Jason Thibeault of the Streaming Video Alliance discusses survey results on millennial viewing habits for online and OTT video.
Short Cuts, Posted 05 Oct 2016

Google Adds 4K and HDR to Chromecast Ultra, Competes With Roku

The Ultra keeps the Chromecast's compact size, adds 4K, and doubles the price. It's the cheapest 4K option, but will that be enough for shoppers?
Online Video News, Posted 04 Oct 2016

How Data is Changing HBO

HBO now uses near-real time data to adjust its promotional and marketing efforts on an almost daily basis
Featured Articles, Posted 04 Oct 2016

Advertising Works Better in Live than On-Demand: Yahoo

At last week's Advertising Week New York, Yahoo shared how its creating better ad relationships with viewers via live streaming events like Berkshire Hathaway's annual meeting.
Featured Articles, Posted 03 Oct 2016

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