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Hulu Acquires Video Genome Project to Improve Recommendations

When consumers have access to an almost unlimited supply of premium content, surfacing programs they'll enjoy becomes a major challenge.
Online Video News, Posted 16 Nov 2016

Video: EuclidIQ Partners to Provide End-to-End OTT Encoding Solution

EuclidIQ's Frank Capria and Streaming Media's Tim Siglin discuss Euclid's new and UptiiQ solutions and improving the viewer experience for online and OTT video in this interview from Streaming Media West 2016.
Featured Articles, Posted 15 Nov 2016

Video: What is Driving HEVC Adoption?

Frost & Sullivan analyst Avni Rambhia explores the "three 'Rs'" of HEVC adoption: Revenue, Resolution, and thRoughput.
Short Cuts, Posted 07 Nov 2016

Ericsson: Mobile Video Viewing Grows 200 Hours Yearly Since 2012

Mobile viewing is up, total screen time is up, and living room viewing falls. Finding programs worth watching is easier on VOD services.
Online Video News, Posted 04 Nov 2016

Find an Audience: Adobe Debuts the Social Publishing Panel

Premiere Pro video editors now have a built-in tool that takes the difficulty out of multi-platform posting and building a following online.
Online Video News, Posted 02 Nov 2016

SMW '16: Roku Sees Huge Changes Coming to OTT and Advertising

As broadcasters launch OTT apps, they're attracting massive audiences and changing the economics of streaming. Look for targeted ad tech to come to OTT.
Featured Articles, Posted 01 Nov 2016

Video: How Do You Measure Ad Performance On New OTT Platforms?

comScore's Caroline Horner discusses the latest comprehensive methods for recording and assessing ad performance metrics while contending with the ever-expanding matrix of OTT platforms and services.
Short Cuts, Posted 31 Oct 2016

Apple Introduces TV, An App for Tracking Online Shows and Movies

Trying to remember where a streaming show is located can be a pain. Apple takes the sting out of video apps by creating one app to rule them all.
Online Video News, Posted 27 Oct 2016

Netflix, Amazon, Hulu Leading in OTT Subscriptions, Finds Parks

Sling TV makes a big jump in the top 10, but skinny bundles in the works from DirecTV and Hulu are certain to shake things up.
Online Video News, Posted 26 Oct 2016

AT&T Gives a Price to DirecTV Now: $35/Month for 100 Channels

In a surprise move, AT&T's CEO says the skinny bundle will come with 100 premium channels and no "junk nobody wants."
Online Video News, Posted 26 Oct 2016

Video: What are the Economies of Scale for OTT vs. Broadcast Video?

Vimond CEO Helge Hoibraaten and Jim Turner of trnrMedia outline the relative costs of adding subscribers and CDN infrastructure strategies for growing OTT services.
Short Cuts, Posted 26 Oct 2016

Publishers and Brands Chart the Future at First Live Fronts

The inaugural Live Front conference gave the New York media world a place to come together and discuss the opportunities and risks of live online video.
Featured Articles, Posted 25 Oct 2016

Netflix Taking Additional $1B Debt to Finance Original Content

Hits like House of Cards, Daredevil, and Stranger Things don't come cheap. Netflix makes a break from licensed content.
Online Video News, Posted 24 Oct 2016

Video: How Can OTT Providers Use Data to Increase Engagement?

Google's Serge Kassardjian and Recurly's Dan Burkhart discuss strategies for leveraging targeted viewer data to get better engagement with OTT services.
Short Cuts, Posted 24 Oct 2016

YouTube Reportedly in Talks with CBS, ABC, NBC and Fox for OTT

A low-priced skinny bundle called YouTube Unplugged may launch early in 2017, with 2 or 3 major broadcasters providing channels.
Online Video News, Posted 20 Oct 2016

Vudu Announces Free Movie Tier, Competes With Crackle, Yahoo

Frugal viewers now have another option as Vudu adds thousands of ad-supported movies and shows to its rental offerings.
Online Video News, Posted 19 Oct 2016

Video: How Gamification Can Enhance Brand Awareness

Google Labs' Nathan Phillips and Viacom's Isaac Josephson discuss how to use gamification strategically to increase brand and content engagement in the OTT video market.
Short Cuts, Posted 10 Oct 2016

The Myth of Cross-Platform Viewer and Ad Metrics

At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach
Featured Articles, Posted 07 Oct 2016

Online Video Advertising Is Broken, and It’s Only Getting Worse

What about the current mess of player types, lack of standards, and constant buffering do video publishers and advertisers think is good?
Featured Articles, Posted 06 Oct 2016

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