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Adobe Launches Primetime Planning Platform for Streamed Video Ads

With the TV Media Management platform, broadcasters and agencies can forecast demographic availability for IP content months in advance.
Online Video News, Posted 14 Dec 2016

Instart Logic Fires Latest Salvo in War With Ad Blockers

Ad blockers can't fight what they can't see, says Instart Logic. Its Ad Integrity solution aims to make ads invisible and indistinguishable.
Online Video News, Posted 14 Dec 2016

Expect Broadcasters to Demand Access to Platform Data in 2017

Social platforms Facebook and Instagram are turning out huge views for sports broadcasters, but the broadcasters aren't getting much info in return. Look for that to change.
Featured Articles, Posted 12 Dec 2016

AT&T Announces DirecTV Now Launch With $35 Plan, $5 HBO and Cinemax

Customers will be able to stream over 100 channels for $35 per month, but AT&T hasn't announced what those channels are. CBS won't be bundled at launch.
Online Video News, Posted 29 Nov 2016

How to Monetize: AVOD, TVOD, or SVOD?

In quotes from a Streaming Media/Unisphere survey, our readers talk about the biggest monetization opportunities and challenges facing them today and tomorrow
Featured Articles, Posted 22 Nov 2016

Video: Does Today's Online Video and OTT Landscape Favor Content Creators?

With the broad array of channels and networks available to producers to deliver their content today, are we living in a golden age for content creators?
Short Cuts, Posted 17 Nov 2016

Video: New Brightcove Platform Embraces Post-Flash World

Brightcove's Matt Smith and Streaming Media's Tim Siglin discuss the death of Flash, the dawn of DASH, the impact of VPAID, and monetization in this interview from Streaming Media West 2016.
Featured Articles, Posted 14 Nov 2016

Video: Mirror Image Develops Cloud Application Logic, Adopts Dynamic Delivery Network Model

In this interview at Streaming Media West 2016, Mirror-Image CEO Gustav Vik and Streaming Media's Tim Siglin discuss Mirror Image's innovative edge-caching model, and new Ad Block Override solution.
Sponsored Articles, Posted 14 Nov 2016

Adobe Will Acquire Video Advertising DSP TubeMogul for $540M

The combined independent solution will let agencies and brands buy targeted ad placement across desktop, mobile and television.
Online Video News, Posted 10 Nov 2016

Video: How Do You Measure Ad Performance On New OTT Platforms?

comScore's Caroline Horner discusses the latest comprehensive methods for recording and assessing ad performance metrics while contending with the ever-expanding matrix of OTT platforms and services.
Short Cuts, Posted 31 Oct 2016

ComScore Video Ad Measurement Comes to the Roku Platform

Brands and publishers will be able to target viewers and measure results using the same campaign metrics they get with other platforms.
Online Video News, Posted 27 Oct 2016

JW Player Intros Video Recommendation System to Drive Engagement

Get more video views while boosting engagement and advertising. That's the promise of JW Player's data-driven recommendation engine.
Online Video News, Posted 26 Oct 2016

Vudu Announces Free Movie Tier, Competes With Crackle, Yahoo

Frugal viewers now have another option as Vudu adds thousands of ad-supported movies and shows to its rental offerings.
Online Video News, Posted 19 Oct 2016

FameBit Now Part of Google/YouTube, Connects Brands With Talent

Google takes ownership of a three-year-old startup that provides a self-service marketplace where companies can hire video influencers.
Online Video News, Posted 12 Oct 2016

Live.me Debuts a Shopping Solution for its Broadcasters

Launching with a hand-picked group of top personalities, the platform's shopping features let broadcasters sell original and Live.me-branded merchandise.
Online Video News, Posted 12 Oct 2016

Measuring Success: The Multiplatform Analytics Challenge

Counting viewers has always been a difficulty for streaming publishers, and today's multiplatform world makes the issue more demanding than ever. The answer is to radically rethink video analytics.
Featured Articles, Posted 12 Oct 2016

Is Targeted Digital Video Advertising Worth the Cost?

Digital advertising spending is set to surpass TV this year, but questions remain about whether or not the quality of the targeting justifies the extra cost
Featured Articles, Posted 11 Oct 2016

Unified Remix Combats Ad Blockers

Unified Remix is a software engine that creates a single stream from a playlist created by a call to an ad network, a rule set, or by CMS generation, preventing ad blockers from identifying ad server URLs
Online Video News, Posted 11 Oct 2016

The Myth of Cross-Platform Viewer and Ad Metrics

At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach
Featured Articles, Posted 07 Oct 2016

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