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Unified Remix Combats Ad Blockers

Unified Remix is a software engine that creates a single stream from a playlist created by a call to an ad network, a rule set, or by CMS generation, preventing ad blockers from identifying ad server URLs
Online Video News, Posted 11 Oct 2016

The Myth of Cross-Platform Viewer and Ad Metrics

At an Advertising Week New York Session called "Leveling the Cross-Media Playing Field," CBS, Facebook, Fox, and Turner exploded the myth of a one-size-fits-all approach
Featured Articles, Posted 07 Oct 2016

Online Video Advertising Is Broken, and It’s Only Getting Worse

What about the current mess of player types, lack of standards, and constant buffering do video publishers and advertisers think is good?
Featured Articles, Posted 06 Oct 2016

When it Comes to Video Ad-Blockers, Don’t Pity the Publishers

Poor online ad practices infuriated viewers and led to the rise of ad blockers. Now publishers are making the same mistakes all over again with OTT video.
Featured Articles, Posted 06 Oct 2016

Roku Introduces Direct Publisher for Code-Free Channel Creation

Publishers can add their content to Roku's cross-app search and discovery system, and have Roku manage all video ad sales.
Online Video News, Posted 05 Oct 2016

Tout Takes $26M in Funding, Will Expand Biz-Dev and Sales

The video syndication service will also grow its efforts internationally, looking to expand its network of 2,800 sites.
Online Video News, Posted 04 Oct 2016

Advertising Works Better in Live than On-Demand: Yahoo

At last week's Advertising Week New York, Yahoo shared how its creating better ad relationships with viewers via live streaming events like Berkshire Hathaway's annual meeting.
Featured Articles, Posted 03 Oct 2016

Facebook Measurement Mistake Overstates Video View Time

For two years an error in how Facebook calculates average view time led to dramatically higher averages. The problem shows the need for third-party verification.
Online Video News, Posted 23 Sep 2016

Video Piracy Report: Millennials Don't Know They're Stealing

A survey finds that 69 percent of young adults use some form of video piracy, and 24 percent think that certain types of piracy are actually legal.
Online Video News, Posted 20 Sep 2016

IBC '16: Google Says Nobody Owes Publishers a Living

Google blames some publishers' ineffective digital strategies for "waterfalls of intrusive ads" but says technology offers opportunities to innovate out of the impasse
Featured Articles, Posted 11 Sep 2016

Video: How Branding Strategy Informs Content

Max Polisar of AwesomenessTV describes the range of approaches to branding strategy for online video, based on audience and marketing intent, and how that strategy shapes the content itself.
Short Cuts, Posted 05 Sep 2016

Video: How to Use Quality of Experience to Drive Online Video Ad Revenue

Conviva's Ed Haslam explains how measuring your users' quality of experience (QoE) and strategizing based on experience metrics can grow video-driven ad revenue.
Short Cuts, Posted 31 Aug 2016

How to Use Data to Drive Online Video Success

From content creation to subscriber retention, video publishers are embracing Big Data in a big way. These are the most important trends and challenges behind the video data revolution.
Featured Articles, Posted 29 Aug 2016

Video: Does Age Matter With Ads and Branded Content?

AwesomenessTV's Max Polisar and AOL Partner Studios' Drea Bernardi discuss the nuances of branding and advertising strategies for online content targeting different age demographics.
Short Cuts, Posted 29 Aug 2016

NBC Awards Self Gold Medal for Rio Olympic Games Coverage

2016 marks the year that viewers chose streaming over broadcast: Linear ratings were down, but live and on-demand streaming showed a big jump.
Online Video News, Posted 23 Aug 2016

Twitter May Create Apple TV App for NFL Games, Other Live Video

It's one month until the kickoff of Twitter's Thursday night NFL streaming, and having a set-top box app would make its live video easier to find and enjoy.
Online Video News, Posted 15 Aug 2016

Facebook Announces Video Insight Tools for Publishers and Brands

Media partners will better understand how audiences watch and share videos; tools will roll out to all video creators in the coming weeks.
Online Video News, Posted 11 Aug 2016

Survey: Do You AVOD, SVOD, or TVOD?

Fill out the Streaming Media/Unisphere survey on VOD monetization and have a chance to win an iPad Pro.
Featured Articles, Posted 10 Aug 2016

Virtually Unlimited: Three Companies Push VR Into New Areas

Virtual reality video has uses beyond entertainment and gaming. Here's how it's making a different in the fields of advertising, medicine, and professional sports.
Featured Articles, Posted 27 Jul 2016

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