At the Mobile World Congress, Adobe took the wraps off a streamlined tool for delivering, protecting, and monetizing online video.
Featured Articles,
Posted 27 Feb 2012
Aims to replace the "relic of the pre-digital world" RFP process with a platform for making hundreds of buys at once.
Online Video News,
Posted 24 Feb 2012
Hulu, Yahoo, and AOL will also take part in two-week season of conferences between brands and content creators.
Featured Articles,
Posted 23 Feb 2012
FreeWheel's system will be used across all the network's mobile sites and properties.
Online Video News,
Posted 09 Feb 2012
Site filter system uses three steps to show advertisers that ads will play where and how they want.
Online Video News,
Posted 02 Feb 2012
Who's buying online video advertising and what metrics are most useful? These and many other topics were discussed at a Streaming Media West panel.
Featured Articles,
Posted 27 Jan 2012
Research study shows that reach, frequency, and recall are improved with mixed approach.
Online Video News,
Posted 25 Jan 2012
AdZone will let viewers see all the new Super Bowl ads, then vote for their favorite.
Online Video News,
Posted 24 Jan 2012
Analytics solution will integrate with VideoHub, offering publishers info for creating value for advertisers.
Online Video News,
Posted 20 Jan 2012
A panel of experts said that pre-roll ads will likely fall away, but what will take their place is a mystery.
Featured Articles,
Posted 17 Jan 2012
Study shows that advertisers will increase online video spending this year, and that brands want viewer engagement.
Featured Articles,
Posted 06 Jan 2012
Will use investment to drive international growth, take the lead in social video advertising.
Online Video News,
Posted 04 Jan 2012
Providing a variety of entertainment choices for members means providing a variety of advertising choices for brands.
Featured Articles,
Posted 23 Dec 2011
Publishers have the option of taking over the full screen or presenting viewers with a choice of ads.
Online Video News,
Posted 14 Dec 2011
Strong online video demand will lead to a capacity crunch in 2012, predicts report.
Online Video News,
Posted 09 Dec 2011
Specific Media tested ad performance on four types of online videos, and one winner emerged.
Online Video News,
Posted 07 Dec 2011
Offering lets site owners display premium and user-generated content, while contributors get wider distribution.
Online Video News,
Posted 01 Dec 2011
The company finds 35 percent month-over-month growth in the industry, says TubeMogul's senior director of marketing.
Featured Articles,
Posted 30 Nov 2011
Trident Capital, a new investor, leads the round; BrightRoll plans "ongoing expansion."
Online Video News,
Posted 15 Nov 2011
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