Ad buyers can now make real-time decisions for ads on smartphones and tablets, using the BrightRoll Exchange.
Online Video News,
Posted 14 Sep 2012
Media, marketers, and advertisers will benefit from a cross-platform broadcast and online measurement platform.
Online Video News,
Posted 13 Sep 2012
Collaborative video editor WeVideo offers a higher level of engagement with its marketing platform launching later this week.
Online Video News,
Posted 11 Sep 2012
The future of premium online video advertising will both borrow from and improve upon traditional business models.
Featured Articles,
Posted 10 Sep 2012
Targeting gets granular, as mDialog offers ads customized down to the specific viewer.
Online Video News,
Posted 06 Sep 2012
Since the connected TV space is still uncluttered with ads, viewers are more likely to pay attention to and remember advertisements.
Online Video News,
Posted 21 Aug 2012
Buyers can unify online spending with TV spending by targeting online ads to Nielsen TV audience segments.
Online Video News,
Posted 17 Aug 2012
Getting attention online is crucial for video ads, but there's a lot of competition. Learn the secrets of attracting the right kind of viewers.
Featured Articles,
Posted 13 Aug 2012
Video ad management company FreeWheel finds content viewing up slightly, ad loads up greatly.
Online Video News,
Posted 08 Aug 2012
For improved ad performance, try a bigger video player. Viewers are more likely to complete and engage with bigger ads.
Online Video News,
Posted 30 Jul 2012
Full-screen ad for tablets and smartphones lets viewers flip to a second screen for video or more information.
Online Video News,
Posted 24 Jul 2012
At the Streaming Media East conference, mDialog shines a light on emerging technologies for buying ads and reaching customers.
Featured Articles,
Posted 11 Jul 2012
Checkpoint service offers publishers granular control over the types of ads that get served with their content.
Online Video News,
Posted 03 Jul 2012
A one-day event in Manhattan brought together advertising thought leaders for a series of discussions on the current state and future of the industry.
Featured Articles,
Posted 21 Jun 2012
A new web-based QuickStart edition helps publishers with little ad experience get up and running.
Online Video News,
Posted 19 Jun 2012
Media services offering lets broadcasters quickly distribute content to take advantage of 72-hour ratings window.
Online Video News,
Posted 13 Jun 2012
People are tuning in for longer online videos, says an Ooyala report, bringing an opportunity for more mid-roll video ads.
Online Video News,
Posted 31 May 2012
Xbox 360, PlayStation 3, Google TV, Apple TV, and Roku on display at IAB-hosted media showcase.
Online Video News,
Posted 24 May 2012
Ad technology partners can now offer their services from within a unified Adap.tv advertising console.
Online Video News,
Posted 23 May 2012
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