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Turning the Tables with Targeted Ad Insertion

By harnessing the power of personalization for the purposes of marketing, targeted ad insertion could change the rules for advertising on the Web. Targeted ads have made a good start in online radio, but will the numbers add up to profit?
Featured Articles, Posted 22 Mar 2001

Content Prophets: Addictive Advertisements

Brands are not only becoming backdrops in online games — entire games are being built around advertisements. The result is a compelling, interactive venue that can be a big draw for advertisers.
Featured Articles, Posted 28 Feb 2001

Online Radio Gets A New Hook for Ad Revenue

Targeted audio ad insertion technology is here, which allows online radio stations to strip away their regular ads and replace them with highly targeted in-stream audio ads for web listeners. Is this the killer Web app for radio stations?
Featured Articles, Posted 25 Sep 2000

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