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Video Advertising

Scot McLernon, SVP of Advertising, CBS Digital Media

The Online Video Advertising Landscape
Featured Articles, Posted 21 Jul 2006

Suranga Chandratillake, Founder and CTO, blinkx

Maximizing the Potential of Video Search
Featured Articles, Posted 09 Jun 2006

VitalStream Inserts Eonstreams’ Technology Into Advertising Lineup

The acquisition not only ends months of speculation about VitalStream’s ad insertion plans and Eonstreams’ future, but also serves as a prime example of the robust growth of a maturing industry.
Tues., May 30, by Tim Siglin
Featured Articles, Posted 30 May 2006

Company Profile: EonStreams Helps Terrestrial Radio Ads Reach Targeted Online Audiences

Marrying traditional media experience with new-world streaming tools, CEO Steve Newman hopes to help company rebound from loss of Clear Channel.
by Tim Siglin
Featured Articles, Posted 26 Feb 2006

Streaming Media for Motorheads

Autobytel’s six Web sites offer hours of audio and video content to help savvy consumers make smart choices when it comes to buying cars, with a little Jay Leno and Paris Hilton thrown in to keep things entertaining.
by Mark Fritz
Featured Articles, Posted 31 Jan 2006

Streaming Media West 2005 Wrap-Up Part 1

Sessions from the Monetizing Content and Enterprise tracks, including Advertising Evolution: Television Versus Streaming, The Business of Online Music & Movies, and Planning & Executing Successful Webcasts
by Lionel Felix and Damien Stolarz
Featured Articles, Posted 22 Nov 2005

Streaming Media West 2005 Wrap-Up Part 2

Reports from the Content Distribution and Content tracks, including sessions on Podcasting & Video Blogging, Digital Delivery of Movies and Programming, and the Streaming Media Advertising Vendor Showdown.
by Lionel Felix and Damien Stolarz
Featured Articles, Posted 22 Nov 2005

Commentary: Streaming Matters

Many of us maintain that streaming is a delivery tool, not an industry unto itself. But recent developments suggest that perhaps it’s time to reevaluate our perceptions.
by Tim Siglin
Featured Articles, Posted 18 Oct 2005

Streaming Hurricane Katrina

For news providers and CDNs, the sustained spike in traffic during the hurricane and its aftermath gave them the chance to test the limits of their streaming capabilities. For viewers, streaming and on-demand video gave them their best look at the devastation.
Featured Articles, Posted 13 Sep 2005

Weather Channel Expands Mobile Offerings

In a harbinger of more rich media content to come, the Mobile Media Company and the Weather Channel partner to deliver lifestyle alerts to consumers’ cell phones.
Featured Articles, Posted 16 Aug 2005

Case Study: Automatic Stream Insertion

Yahoo!’s AdVision automates the process of putting streams into ad spaces. This lets designers focus on what they’re best at, instead of on the nuts and bolts of bytes and bitrates.
Featured Articles, Posted 20 Jul 2005

Streaming Media East 2005 Wrap-Up: Part II

From wireless to video search, the conference sessions had something for everyone.
Featured Articles, Posted 25 May 2005

Taking Care of Business, In a Flash

With almost universal compatibility and near-zero buffering, Macromedia Flash Video lets streaming and Web developers focus on what really matters: customized branding and a seamless user experience.
Featured Articles, Posted 09 Jun 2004

Streaming Content Sites Favor Advertising Over Subscription

In a report by AccuStream iMedia Research, streaming sites are choosing an advertising revenue model over subscription by a 60% to 13% margin
Featured Articles, Posted 25 Jun 2002

Sites to See: Entertaining with Advertising

Rich media ad campaigns are popping up all over the Web, giving the boring, old banner ad a run for its money. Staff Writer Ellie Kieskowski tells us that many companies are promoting technology platforms that power rich media ads, resulting in the birth of a number of trend-setting campaigns.
Featured Articles, Posted 01 Aug 2001

Yahoo! Revs Up Rich Media Marketing Machine

The broadcast services division of Yahoo! announces new tools for online marketing campaigns and a first customer in Purina.
Featured Articles, Posted 22 Jun 2001

A Crowded Ad-Insertion Market

Those vying for a foothold in the targeted ad-insertion market — companies like Hiwire, Lightningcast, Radiowave, SurferNETWORK and Coollink Broadcast Network (CLBN) — must cope with all of these issues at once. All are trying to connect radio webcasters with a new inventory of advertisers, while providing a technology that presumably holds it all together.
Featured Articles, Posted 22 Mar 2001

Targeted Ad Insertion, Do the Math

Harry Emerson, founder of SN, cites a hypothetical example to show how profitable the targeted ad-insertion model could be for radio stations.
Featured Articles, Posted 22 Mar 2001

Streamies: An Advertiser’s Dream

Another highly touted feature of in-stream advertising is its ability to get personal, unlike any form of marketing media seen before. While banner ads are simply miniature electronic billboards, which may or may not be seen by the user, a targeted in-stream ad has the makings of a one-on-one conversation, where brand building is most effective.
Featured Articles, Posted 22 Mar 2001

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