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Streaming Media East 2007: What’s Next for Online Video Advertising?

The final panel of the show—which topped 3,400 registered attendees, a 25% increase over 2006—focused on one of the most contentious issues facing the media and entertainment sector: Just what kind of advertising works best?
Thurs., May 17, by Tim Siglin
Featured Articles, Posted 17 May 2007

CBS Syndication Deals Reveal Seismic Strategy Change

By pushing content to other sites while gathering content to show through its own distribution channels, CBS is hoping to offer advertisers more bang for the buck as we enter the high-stakes advertising season.
Mon., May 14, by Tim Siglin
Featured Articles, Posted 14 May 2007

Super Bowl Advertising 2.0

You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game.
Mon., Feb. 5, by Tejpaul Bhatia and Jim Hopkinson
Featured Articles, Posted 05 Feb 2007

Eyes on the Enterprise: Streaming Media's Marketing Potential

The real opportunity of Web 2.0 does not come from figuring out a way to use the web to re-create media structures that already exist. The true value will be generated from the development of applications that uniquely utilize the capabilities of online multimedia technology.
Wed., Jan. 3, by Steve Vonder Haar
Featured Articles, Posted 03 Jan 2007

Streaming Media West 2006 Keynote #2: National Broadband Company’s Brian Buchwald

Buchwald's prescription for succeeding online and generating advertising revenue is simple: Respond quickly to changing audience demands.
Wed., Nov. 1, by Jose Castillo
Featured Articles, Posted 01 Nov 2006

CBS To Stream Prime-Time Shows for Free

Following in ABC's footsteps, the network will post episodes with commercials on its website the morning after they air.
Wed., Aug. 16, by Eric Schumacher-Rasmussen
Featured Articles, Posted 16 Aug 2006

Google to Distribute MTV Networks Video Content Over AdSense Network

The deal, which includes shows from MTV and Nickelodeon, marks the first time Google will deliver ad-supported video clips on AdSense.
Sunday, Aug. 6, by Eric Schumacher-Rasmussen
Featured Articles, Posted 06 Aug 2006

Shelly Palmer, Author of Television Disrupted

Network TV vs. Networked TV
Featured Articles, Posted 02 Aug 2006

Scot McLernon, SVP of Advertising, CBS Digital Media

The Online Video Advertising Landscape
Featured Articles, Posted 21 Jul 2006

Suranga Chandratillake, Founder and CTO, blinkx

Maximizing the Potential of Video Search
Featured Articles, Posted 09 Jun 2006

VitalStream Inserts Eonstreams’ Technology Into Advertising Lineup

The acquisition not only ends months of speculation about VitalStream’s ad insertion plans and Eonstreams’ future, but also serves as a prime example of the robust growth of a maturing industry.
Tues., May 30, by Tim Siglin
Featured Articles, Posted 30 May 2006

Company Profile: EonStreams Helps Terrestrial Radio Ads Reach Targeted Online Audiences

Marrying traditional media experience with new-world streaming tools, CEO Steve Newman hopes to help company rebound from loss of Clear Channel.
by Tim Siglin
Featured Articles, Posted 26 Feb 2006

Streaming Media for Motorheads

Autobytel’s six Web sites offer hours of audio and video content to help savvy consumers make smart choices when it comes to buying cars, with a little Jay Leno and Paris Hilton thrown in to keep things entertaining.
by Mark Fritz
Featured Articles, Posted 31 Jan 2006

Streaming Media West 2005 Wrap-Up Part 1

Sessions from the Monetizing Content and Enterprise tracks, including Advertising Evolution: Television Versus Streaming, The Business of Online Music & Movies, and Planning & Executing Successful Webcasts
by Lionel Felix and Damien Stolarz
Featured Articles, Posted 22 Nov 2005

Streaming Media West 2005 Wrap-Up Part 2

Reports from the Content Distribution and Content tracks, including sessions on Podcasting & Video Blogging, Digital Delivery of Movies and Programming, and the Streaming Media Advertising Vendor Showdown.
by Lionel Felix and Damien Stolarz
Featured Articles, Posted 22 Nov 2005

Commentary: Streaming Matters

Many of us maintain that streaming is a delivery tool, not an industry unto itself. But recent developments suggest that perhaps it’s time to reevaluate our perceptions.
by Tim Siglin
Featured Articles, Posted 18 Oct 2005

Streaming Hurricane Katrina

For news providers and CDNs, the sustained spike in traffic during the hurricane and its aftermath gave them the chance to test the limits of their streaming capabilities. For viewers, streaming and on-demand video gave them their best look at the devastation.
Featured Articles, Posted 13 Sep 2005

Weather Channel Expands Mobile Offerings

In a harbinger of more rich media content to come, the Mobile Media Company and the Weather Channel partner to deliver lifestyle alerts to consumers’ cell phones.
Featured Articles, Posted 16 Aug 2005

Case Study: Automatic Stream Insertion

Yahoo!’s AdVision automates the process of putting streams into ad spaces. This lets designers focus on what they’re best at, instead of on the nuts and bolts of bytes and bitrates.
Featured Articles, Posted 20 Jul 2005

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