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TidalTV Launches Mobile Video Advertising

New offering lets brands reach a targeted audience whether on a computer or mobile device.
Online Video News, Posted 09 Mar 2011

Interclick Launches Advertising Platform

New system provides measurements for both video and display campaigns to advertisers.
Online Video News, Posted 25 Feb 2011

SpotXchange Adds Auto-Optimization Ad Tool

Dubbed "Otto," system automatically monitors ad performance and optimizes placement.
Online Video News, Posted 22 Feb 2011

Tremor Acquires Transpera

Leading online video advertiser scoops up mobile video advertiser for greater online reach.
Online Video News, Posted 15 Feb 2011

Flingo and Adap.tv Partner on TV Apps

Agreement gives premium content owners a way to tap the growing demand for advertising on multiple screens.
Online Video News, Posted 24 Jan 2011

Dailymotion Launches Curated Content Hubs

Mini-sites lets viewers explore a current topic, and advertisers serve a targeted audience.
Online Video News, Posted 10 Jan 2011

Video Ad Viewing Up 25% Since June, Says comScore

Online video ads now account for 15% of all ads viewed on the web, up from 12% earlier this year, according to the metrics firm
Featured Articles, Posted 28 Dec 2010

YouTube and TED Seek ‘Ads Worth Spreading’

The prize is attention for ten ads that elevate the craft and engage viewers.
Online Video News, Posted 23 Dec 2010

Commentary: It's Time for a New Interpretation of Monetization

Now that video delivery costs are minimal, it's time to stop looking for direct ROI on every byte of video served, and for a new breed of analytics to emerge
Featured Articles, Posted 22 Dec 2010

Hulu Shelves IPO

Instead, the video site looks to other ways to raise revenue, including new subscription plans.
Online Video News, Posted 21 Dec 2010

SpotXchange Secures $12 Million in Funding

International expansion is in the works at the profitable video advertising network.
Online Video News, Posted 15 Dec 2010

MyVideoRights Launches in U.S.

U.K. company bundles online distribution, advertising, and content protection services.
Online Video News, Posted 02 Dec 2010

AdBrite Offers Audience Targeting

Advertising exchange works with a range of partners to deliver advanced targeting and analytics.
Online Video News, Posted 16 Nov 2010

YuMe Expands to Apple iOS Devices

Ad company offers iOS SDK, as well as new ad units designed for mobile devices.
Online Video News, Posted 11 Nov 2010

Research Firm Finds Evidence of Cord-Cutting

Report shows an increase in people who stream TV content but don't pay for cable or satellite.
Online Video News, Posted 10 Nov 2010

RealGravity Creates Online Video Marketplace

Content creators, publishers, and advertisers can use the market to reach a larger audience.
Online Video News, Posted 10 Nov 2010

Tremor Acquires ScanScout; Undertone Acquires Jambo

Shake-ups show how the online video advertising space is growing and maturing.
Online Video News, Posted 08 Nov 2010

AdoTube Lets Advertisers Make Changes in Real-Time

With Creative Studio Wizard, improvements can be made at any time during a campaign.
Online Video News, Posted 28 Oct 2010

Kyte Offers Live Video to Apple iOS Devices

Expanded toolset allows for live streaming to iPad and iPhone, as well as HTML5 sites.
Online Video News, Posted 27 Oct 2010

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