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Video Advertising

Ad Rates Up 125% for Premium Video, Says

Advertisers are desperate to get their ads shown on premium online video. Competition for good spots is so strong that ad rates are skyrocketing.
Featured Articles, Posted 08 Jun 2011

Ooyala and YuMe Partner for Turnkey Video Ad Solution

Program offers one-step ad insertion for Ooyala customers with premium accounts.
Online Video News, Posted 07 Jun 2011

How to Win Over TV Ad Buyers with Online Video

Before they can commit to spending their ad budgets on online video, brand advertisers have a few concerns about the medium.
Featured Articles, Posted 01 Jun 2011

Brightcove and 5min Media Expand Video Syndication Agreement

Partnership brings hundreds of thousands of premium videos to Brightcove customers.
Online Video News, Posted 23 May 2011

EyeWonder Reports Highlight Role of Online Video Advertising

Advertising agency offers best practices for creating online video ads with maximum effectiveness.
Online Video News, Posted 20 May 2011

comScore Announces Video Rankings for April

Vevo regains its number two spot, while Google continues to dominate video views and Hulu continues to dominate ads.
Online Video News, Posted 19 May 2011

Online Video Ads Growing Faster Than Other Online Ad Categories

A new survey from BrightRoll finds online video edging out mobile video and social media as the fastest-growing type of online advertising
Online Video News, Posted 03 May 2011

Volkswagen's Mini-Darth Vader Ad: Behind the Screens

The Green Bay Packers weren't the only winners at the 2011 Super Bowl. Deutsch and Volkswagen won the advertising contest with their Star Wars-themed spot.
Featured Articles, Posted 11 Apr 2011

Visible Measures' Ad Network Drives Audience Choice

Letting viewers select the ad they want to view can significantly increase brand lift.
Online Video News, Posted 04 Apr 2011

TidalTV Secures $30M in Funding

Successful fundraising round will let online video ad company expand internationally.
Online Video News, Posted 01 Apr 2011 Secures $20M in Funding

Investment will be used to grow internationally and improve the company's technology platform.
Online Video News, Posted 29 Mar 2011

YuMe Debuts ACE for Publishers 3.0, Appeals to Brand Marketers

With the relevance targeting tools in Ace for Publishers 3.0, publishers can offer advertisers predictable and safe placement.
Online Video News, Posted 29 Mar 2011

Adtech Becomes Ad-Serving Partner of Playwire

Adtech's platform will keep online video monetization simple for small- and medium-sized businesses.
Online Video News, Posted 17 Mar 2011

Mirror Image Announces Mobile Ad Solution

Advertisers can stream to any mobile device and use geolocation to target their messages.
Online Video News, Posted 16 Mar 2011

AEG Digital Increases Ad Options with Tremolo Player

Customers can now show up to nine camera angles from live events, with unique ads tied to each stream.
Online Video News, Posted 15 Mar 2011 Intros Ad-management System

Ad marketplace company debuts platform for running and managing online video advertising campaigns.
Online Video News, Posted 15 Mar 2011

The State of Online Video Advertising 2011

As more ad networks appear on the scene, with better solutions that are easier to use, advertisers are opening their pocketbooks.
Featured Articles, Posted 10 Mar 2011

Adobe TV—ColdFusion, Hot Video Site: Case Study

Leading interactive agency advances next generation of Adobe TV to discerning creative audiences.
Featured Articles, Posted 10 Mar 2011

Social Media Strategies: Video Is the Killer App

Companies are realizing the power of social media and video and are desperately trying to figure out how to implement them into their existing businesses.
Featured Articles, Posted 10 Mar 2011

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