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Video Advertising

Adobe Buys Auditude, Brings Video Advertising In-House

By adding advertising to its lineup, Adobe hopes to create a full-service workflow for publishers.
Online Video News, Posted 01 Nov 2011

BrightRoll Releases 2nd Annual Publisher Report

Results show why publishers work with video ad networks and what barriers they see to growth.
Online Video News, Posted 26 Oct 2011

Mid-roll Ads Perform Better than Pre-roll, Says Vindico

A study of millions of video impressions finds that mid-roll ads have higher completion rates that even pre-roll ads.
Online Video News, Posted 25 Oct 2011

September Video Rankings: Microsoft Surges, Facebook Falls

Microsoft reversed its slump in video views, although not in the number of video ads streamed.
Online Video News, Posted 24 Oct 2011

YouTube’s Digital Fingerprints: How Content ID Protects Videos

A top YouTube engineer gave Streaming Media Europe attendees a peek at how the video giant operates.
Featured Articles, Posted 19 Oct 2011

YouTube: A Peek Inside

YouTube's European engineering director Oliver Heckmann will keynote Streaming Media Europe in London in October, and he offered us a preview of his behind-the-scenes talk
Featured Articles, Posted 11 Oct 2011

Calling All Ad-Makers: Contest Searches for the Funniest Pre-Roll is looking for funny 15-second pre-roll ads; winner gets an Apple iPad.
Featured Articles, Posted 10 Oct 2011

BrightRoll Launches TAG, Guarantees Targeted Views

Move is meant to appeal to TV advertisers, helping them reach specific demos.
Online Video News, Posted 06 Oct 2011

YuMe Offers 3 New Products to Drive Brand Engagement

Pre-roll options help drive viewers to Facebook, Twitter, and YouTube campaign pages.
Online Video News, Posted 05 Oct 2011

Total Online Video Advertising to Reach $5.6B in 2011: AccuStream

Report finds that in-page video spots lead the pack, followed by pre-roll advertising.
Online Video News, Posted 30 Sep 2011

BrightRoll Debuts Real-time Bidding on BrightRoll Exchange

Advertisers are able to purchase impressions on a per-viewer basis.
Online Video News, Posted 28 Sep 2011

Google Announces AdWords for Video

Advertisers can now bid on terms and only pay for completed views.
Online Video News, Posted 28 Sep 2011

Vizu Offers Real-time Measurement of Online Video Performance

Value in Video program allows real-time optimization based on viewer sentiment.
Online Video News, Posted 26 Sep 2011

Mixpo Offers Tailored Video Ads to Multiscreen Devices

SmartVideo system lets advertisers customize their ads to appeal to individual viewers.
Online Video News, Posted 16 Sep 2011

comScore Can Now Show Audience Duplication in Video Ad Campaigns

Are ad campaigns on similar sites reaching new viewers or is there significant overlap? Two comScore reports have the answer.
Online Video News, Posted 16 Sep 2011 and TRA Offer Insights for Online Video Advertisers

Partnership allows brands to augment their broadcast campaigns with online video ads.
Online Video News, Posted 15 Sep 2011

Exponential Interactive Buys AdoTube

Acquisition adds scale to Exponential's lineup of online advertising properties.
Online Video News, Posted 14 Sep 2011

Tremor Video Gains $37M in Funding Round

Online advertising leader will use the funds to grow in the U.S. and European markets.
Online Video News, Posted 14 Sep 2011

AdoTube and TidalTV Both Take Measures for Viewer Privacy

Two video advertising networks self-regulate on viewer data collection and tracking.
Online Video News, Posted 25 Aug 2011

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