In a Digital Hollywood panel, a Bravo exec explains the value of social interactions and the tricky nature of branded online video.
Featured Articles,
Posted 10 Jan 2013
The rise is second-screen viewing has caught on with advertisers, so Audible Magic is finding success with its ACR technology.
Online Video News,
Posted 09 Jan 2013
Format lets viewers click to get more information, then select the type of photo or video content they want to experience.
Online Video News,
Posted 07 Jan 2013
Advertisers want online video measurements that conform to what they already get from TV, but online video broadcasters can offer far more.
Featured Articles,
Posted 31 Dec 2012
Additional funds will help launch offices in Europe and Asia, with new hires in engineering, marketing, and sales.
Online Video News,
Posted 21 Dec 2012
News video syndicator NDN has its content in the right places, as it was the number two video property for the month.
Online Video News,
Posted 20 Dec 2012
Should advertisers put their budgets behind short or long online videos? AOL makes the case for going short.
Online Video News,
Posted 17 Dec 2012
While advertisers are concerned with completion rates for their online video ads, is that a measure of ad effectiveness?
Online Video News,
Posted 05 Dec 2012
In a move to make the growing newfront season more inclusive, IAB is taking over from Digitas.
Online Video News,
Posted 27 Nov 2012
After studying the performance of both ad types, Jun Group sees clear benefits to incentivized ads.
Online Video News,
Posted 19 Nov 2012
The online delivery platform for broadcasters launches in beta with major workflow and ad-insertion improvements.
Online Video News,
Posted 15 Nov 2012
Quarterly state of the industry report finds that agencies are increasingly planning TV and online video campaigns together.
Online Video News,
Posted 13 Nov 2012
The rise of connected TVs is only now beginning: 2013 will see viewers doing more than ever with their televisions.
Featured Articles,
Posted 07 Nov 2012
Long-form viewing might be growing, but NBCU viewers keep stuffing themselves with video snacks. The key to success is delivering just the right amount of ads to satisfy advertisers but not drive away viewers.
Featured Articles,
Posted 05 Nov 2012
For Viacom, having a good encoding strategy and delivering multiplatform is crucial to keeping advertisers happy.
Featured Articles,
Posted 15 Oct 2012
The launch of Windows 8 is almost here, and the radically different operating system promises new opportunities for video creators and advertisers.
Online Video News,
Posted 03 Oct 2012
Video streamer follows up OnceVOD with technology for live video and dynamically targeted ad insertion to mobile and OTT.
Online Video News,
Posted 02 Oct 2012
In its latest quarterly report, YuMe shows which video ad types are most popular, and which demographics are the most targeted.
Online Video News,
Posted 26 Sep 2012
Clutter, creative, and context all matter when trying to get viewers to recall an ad; screen size not as important.
Online Video News,
Posted 17 Sep 2012
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