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Digitas Expands NewFront Conference, Joins with Google, Microsoft

Hulu, Yahoo, and AOL will also take part in two-week season of conferences between brands and content creators.
Featured Articles, Posted 23 Feb 2012

A+E Networks Chooses FreeWheel for Advertising Platform

FreeWheel's system will be used across all the network's mobile sites and properties.
Online Video News, Posted 09 Feb 2012

TubeMogul Announces BrandSafe, Protects Brand Image

Site filter system uses three steps to show advertisers that ads will play where and how they want.
Online Video News, Posted 02 Feb 2012

Online Video Ad Buyers and Sellers Search for Results

Who's buying online video advertising and what metrics are most useful? These and many other topics were discussed at a Streaming Media West panel.
Featured Articles, Posted 27 Jan 2012

YuMe and Nielsen Study Shows Impact of TV Plus Online Video Ads

Research study shows that reach, frequency, and recall are improved with mixed approach.
Online Video News, Posted 25 Jan 2012

Hulu Unveils Destination for Super Bowl Ads Past and Present

AdZone will let viewers see all the new Super Bowl ads, then vote for their favorite.
Online Video News, Posted 24 Jan 2012

Tremor Buys InPlay Technology from TubeMogul

Analytics solution will integrate with VideoHub, offering publishers info for creating value for advertisers.
Online Video News, Posted 20 Jan 2012

No Crystal Ball for Online Video Advertising: Here’s What Works

A panel of experts said that pre-roll ads will likely fall away, but what will take their place is a mystery.
Featured Articles, Posted 17 Jan 2012

Brands Will Choose Online Video Over Display Ads in 2012: Adap.tv

Study shows that advertisers will increase online video spending this year, and that brands want viewer engagement.
Featured Articles, Posted 06 Jan 2012

Social Video Ad Firm Unruly Media Closes $25M in Funding

Will use investment to drive international growth, take the lead in social video advertising.
Online Video News, Posted 04 Jan 2012

How Synergy Drives the PlayStation Network

Providing a variety of entertainment choices for members means providing a variety of advertising choices for brands.
Featured Articles, Posted 23 Dec 2011

Videoplaza Introduces Two Interactive Video Ad Formats

Publishers have the option of taking over the full screen or presenting viewers with a choice of ads.
Online Video News, Posted 14 Dec 2011

Online Video Traffic Will Be Higher than Expected, Says Skytide

Strong online video demand will lead to a capacity crunch in 2012, predicts report.
Online Video News, Posted 09 Dec 2011

Original Branded Content Gives Best Ad Value, Says Study

Specific Media tested ad performance on four types of online videos, and one winner emerged.
Online Video News, Posted 07 Dec 2011

Dailymotion Introduces Syndication Model

Offering lets site owners display premium and user-generated content, while contributors get wider distribution.
Online Video News, Posted 01 Dec 2011

TubeMogul: Pre-roll Video Ad Sales on Exchanges Are Booming

The company finds 35 percent month-over-month growth in the industry, says TubeMogul's senior director of marketing.
Featured Articles, Posted 30 Nov 2011

BrightRoll Takes $30M in Funding Round

Trident Capital, a new investor, leads the round; BrightRoll plans "ongoing expansion."
Online Video News, Posted 15 Nov 2011

Facebook Panel Points to Demographically Targeted Success

Streaming Media West session highlights companies setting up shop on the social network.
Featured Articles, Posted 08 Nov 2011

YuMe and LG Announce Ad Platform for Connected TVs

LG's smart TV ad solution, powered by YuMe, promises targeted advertising for the living room.
Online Video News, Posted 02 Nov 2011

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