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Video Advertising

Auditude Adopts Innovid's iRoll Ad Unit for Greater Engagement

Premium advertisers plus a compelling pre-roll experience should lead to greater viewer interaction.
Online Video News, Posted 08 Aug 2011

Online and Mobile Ad Networks to Clear $5.64B in 2011: AccuStream

New research report looks at growth prospects for ad networks, and finds that 2011 will be a strong year.
Online Video News, Posted 27 Jul 2011

Digitas Says Know Your Niche, Ad Buyers

There are plenty of online video celebs that most people haven't heard of. When buying ad space, get to know them.
Featured Articles, Posted 26 Jul 2011

Ogilvy & Mather Creates Online Video Division

Advanced Video Practice will focus on creating, marketing, and measuring interactive video experiences.
Online Video News, Posted 25 Jul 2011

TidalTV Study Puts Emphasis on Click Through Rates

Online video advertising research shows that click through performance can vary widely by age, content, daypart, and more.
Online Video News, Posted 16 Jul 2011

How to Serve the Right Video Ad to the Right Viewer

Real Gravity explains the advanced targeting and sequential advertising available to brands with online video ads.
Featured Articles, Posted 14 Jul 2011

Video Ads to Reap $1.4B, 67.5% Growth, in 2011, Says AccuStream

Comprehensive report finds strong growth for online video advertising agencies.
Online Video News, Posted 13 Jul 2011

Attract Advertisers and an Audience: Explains How

Getting traction for an independent web show is a huge hurdle; explains the one move that delivers both viewers and ads.
Featured Articles, Posted 12 Jul 2011

TubeMogul Debuts Private Exchanges for Online Video

The system gives more control to publishers, and aims to correct problems of scarcity and commoditization.
Online Video News, Posted 08 Jul 2011

Level 3 and Extreme Reach Partner on Video Ad Facility

Extreme Reach is expanding its West Coast operations, and Level 3 is helping it meet its goals.
Online Video News, Posted 23 Jun 2011

LongTail Video Introduces, Strikes Deal with AOL

Combination of cloud-based player and premium content library gets videos and ads on sites immediately.
Online Video News, Posted 22 Jun 2011

Mixpo's Ad Tools Now Extend Reach to Tablets

Web-based advertising studio lets marketers serve the new mobile market of tablet computer-users.
Online Video News, Posted 22 Jun 2011

Change Online Videos from Expenses to Revenue Sources

New advertising solutions hold the promise of luring major brands to independently-created online videos.
Featured Articles, Posted 17 Jun 2011

Affine Launches Video Analysis Tool for Advertisers

Frame-by-frame classification platform lets ad buyers be sure they're buying time on safe and relevant content.
Online Video News, Posted 15 Jun 2011

Online Video Advertising: Desperately Seeking Premium Content

Ad-buyers are looking at online video, but will they insist on premium content? When will TV ad dollars hit the Web?
Featured Articles, Posted 14 Jun 2011

Strategies for Social Video Victory

Creating a YouTube account and a Facebook page is only the beginning. If you really want to reap the rewards of social networking for your videos, follow these strategies.
Featured Articles, Posted 08 Jun 2011

Ad Rates Up 125% for Premium Video, Says

Advertisers are desperate to get their ads shown on premium online video. Competition for good spots is so strong that ad rates are skyrocketing.
Featured Articles, Posted 08 Jun 2011

Ooyala and YuMe Partner for Turnkey Video Ad Solution

Program offers one-step ad insertion for Ooyala customers with premium accounts.
Online Video News, Posted 07 Jun 2011

How to Win Over TV Ad Buyers with Online Video

Before they can commit to spending their ad budgets on online video, brand advertisers have a few concerns about the medium.
Featured Articles, Posted 01 Jun 2011

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